Myer has announced the appointment of Geoff Ikin as the company’s new chief customer officer, with hopes he will grow the department store's online and in-store channels.
The embattled department store’s CEO, John King, has appointed Ikin as the company’s new head of customer experience, as the company strives to fulfil its customer-first service promise.
This move comes one month after the retailer made its former Marketing and Customer Executive General Manager, Louise Pearson redundant.
“Geoff brings considerable skills, knowledge and expertise to this new role and is committed to putting customers first through all of Myer’s customer-facing channels,” King said.
Ikin comes from a background in retail, having previously worked Myer’s main competitor David Jones. Most recently, he worked as Tourism Australia’s general manager of global media, PR and social.
According to King, this new appointment will help Myer achieve its key strategy of putting the customer first.
“King’s career has been all about the customer. Through this new structure, he will ensure that we continue to build and grow our multichannel offering, including our MYER One loyalty program, as well as delivering the best possible marketing and advertising to promote our brands and offers to our customers,” he said.
King first announced his plan to save the embattled department store by focusing on customer experiences during a visit to stores back in June, after officially commencing his role as Myer’s new CEO.
“We have to put the customer first – in every decision we make and every action we take. This has been my absolute focus in all my retail roles, and it will continue to be my focus at Myer,” King said in a statement at the time.
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