Amazon Prime Day Details Revealed

Natasha Sholl By Natasha Sholl | 25 Jun 2019

Are you set for July 15? Amazon has announced that Australia will have the longest Prime Day event in the world with US deals also available to Aussie consumers.

Amazon has today announced that Aussie consumers will not only be able to shop Prime Day deals first, but will also have access to the longest Prime Day event in the world. Via amazon.com.au/primeday, local deals will be live from 00:01 AEST on 15 July and all day 16 July with deals from the U.S. through Global Store available until 5pm on the 17 July.

Prime Day 2019 will be its longest running yet, lasting 48 hours worldwide. Australians will have an advantage, with an extra 17 hours, taking the total event time to 65 hours. Amazon has said that Australians will be able to access thousands of deals directly from the US with Prime perks included (such as free expedited international shipping with no minimum order threshold).

Prime Day will be available globally across the U.S., U.K., Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, India, Germany, France, China, Canada, Belgium, Austria and United Arab Emirates as well as Australia.

Last year’s Prime Day was not without controversy. A series of glitches on Amazon’s US website prevented many users from purchasing items or accessing deals right away. The Australian site didn’t experience the same issues however many consumers reported feeling underwhelmed by the products and sales available. Amazon was nevertheless positive about the results in Australia for its first Prime Day, announcing that it was its busiest day since launching in Australia in December 2017.

“We all love a bargain, and last year’s Prime Day confirmed this, being our biggest day since the launch of amazon.com.au,” said Rocco Braeuniger, Country Manager for Amazon in Australia. “We are excited to announce that this year will be even bigger, with Prime members Down Under not only being the first in the world to have access to Prime Day but also having the longest Prime Day event worldwide, with an extra 17 hours of U.S. deals through the Global Store following the end of the 48 hours of local deals.” 

According to Amazon, Australia’s top sellers (excluding Amazon devices) from Prime Day 2018 included PlayStation 4 Pro 1TB Console with Bonus Fortnite Content, FIFA 18 for PlayStation 4 and Philips Hue lightbulbs.

Amazon has said that consumers can expect deals across TVs, smart home, kitchen, pantry food and drinks, toys, fashion, as well as everyday essentials.  Last Prime Day, small and medium-sized businesses selling in Amazon’s stores surpassed US$1.5 billion in sales globally and offered hundreds of thousands of deals.

There are currently over 100 million Prime members around the world. The membership offers members in Australia access to free delivery on millions of local and international eligible items in as fast as two days as well as access to streaming video, gaming and music services. Shoppers can join Prime for a 30-day free trial, and then join Prime for AU$6.99 a month, or an annual membership at AU$59. Last year Prime Day saw more new members join than on any previous day in Amazon’s history.

Power Retail research reveals that Australians are still skeptical when it comes to Prime Day. Only 2 percent of Australian online shoppers listed Prime Day when asked about which online shopping event they believe they get the best bargains. Will Prime Day 2019 be the tipping point for both businesses and consumers alike? We’ll find out in a few weeks!

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