Amazon’s 3D Printing Store Set to Transform Mass Customisation

By Katherine Gray | 30 Jul 2014

Amazon’s 3D Printing Store is set to transform online shopping and retail in general. With 3D printing now affordable and convenient for the every day consumer, creating mass customised items has never been easier.

Announcing the launch of a marketplace devoted entirely to 3D printing, online retail giant Amazon is set to transform the mass customisation market.

With access to personalisation tools and 3D printing more convenient than ever, creating that mini-me bobble-head has never been easier.

The new store allows users to design and customise a number of objects including jewellery, home decor, and toys and games before the items are 3D printed and mailed out, following the same protocol as all other Amazon purchases. With over 200 printable objects available and customisable features such as colour, size, style and text additions, there is great potential to create truly unique and personalised products.

With items set to retail between from $25 to $100, Amazon’s 3D Printing Store sees the previously radical technology now affordable to the mass market. Partnering with 10 3D printing companies to manage production, Amazon plans to expand as as the 3D printing store takes off with more consumers.

With 3D printing predicted to be the future of manufacturing, Amazon’s venture is set to redefine production and design. Providing unlimited possibilities to create products from scratch and dramatically customise existing items, customers are no longer limited to what is in stock. With the sky as the limit, customers are now only restricted by the limits of their imagination and creativity.

Previously the high cost of 3D printers has proved a hinderance for the average designer or customer, with printers often costing several hundreds of dollars. Requiring a basic understanding of design and AutoCAD software, 3D printing was both expensive and unattainable to the average consumer.  

For the average customer, Amazon’s new store means customised 3D printed jewellery for the fashion forward and the perfect 3D Printed Poison Skull to join your skull collection, but the greater implications are undeniable. With 3D printers being used to print a wide range of items from cars to body parts and organs, the technology is becoming increasingly affordable, and resultantly applicable to many industries.

Having long been a buzz concept for the fashion industry, and the tool of many a designer maker, the introduction of a global 3D printing store suggests the beginning of a shift in online retail. With production lead times shortening and intense pressure within creative industries, 3D technology enables faster iteration and a more nimble manufacturing process. Designers and sellers can now offer dynamic inventory which can be personalised with the click of a mouse. 

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