ASOS Launches ‘New In’ App

By Sam Gopal | 02 Jul 2015

Inspired by dating platform app Tinder, ASOS has launched a ‘New In’ app that lets you browse new products daily and swipe right to add items to your saved list.

Online fashion retailer ASOS has announced the launch of its app ‘New In’, allowing shoppers to browse around 2,500-4,500 new items that drop weekly.

Taking lessons from mobile dating platform Tinder, ASOS shoppers will be able to sign in, select men or women and then swipe left to browse through the store’s latest arrivals to discover the latest trends on ASOS, with links directly to the shopping app or mobile site to buy.

Users can swipe right when they find something they love and it’s immediately added to their ASOS saved list – visible wherever, whenever and on whichever device they use to log into their ASOS account. The app also features a native share function so users can send newest finds by mail, message or social.

‘New In’ is set to launch in Australia this month and will roll out to key territories across the country at a later date. The app will be available from the App Store, on iOS and is free of charge.

ASOS reportedly attracts around 88 million visits online per month.

The innovative app is designed to be fun, fast and inspiring, with up to 4,500 new items appearing in the daily feed every week enabling mobile users to view all inventory in one easy-to-use place.

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