BikeExchange Pushes for Global Growth

April Davis By April Davis | 21 Nov 2018

Online bike marketplace, BikeExchange has launched a new global brand campaign to coincide with the release of its new digital shopping features.

BikeExchange launched its new global campaign, ‘Where the World Rides’ on Wednesday, highlighting the passion that’s shared by cyclists around the globe. According to the online marketplace, the campaign, which was developed in partnership with Melbourne agency, Saatchi & Saatchi shows consumers how easy it is to buy and sell bikes and keep up-to-date with the latest cycling news through the company’s digital platform.

The marketplace hopes its new brand positioning will help increase consumer awareness of the business’s online services in its key markets.

“Cycling is much more than a sport or a hobby. It’s a passion shared by millions of people from all over the world,” says Mark Watkin, the global CEO of BikeExchange. “It’s a passion shared by millions of people from all over the world. Our marketplace group already attracts 34 million users a year and drives more than $500 million in enquiries for our more than 2,000 retail customers around the world.”

The new marketing campaign has been launched to coincide with the release of BikeExchange’s new technology products that are now available through the online marketplace. The new features include webstores, enhanced consumer data and insights, third-party partnerships and multi-store connectivity.

“With the global cycling market expected to be worth $80 billion by 2026, we’ve invested significantly in new technology product innovations that will help make it easier for cycling consumers and cycling retailers to connect, sell and buy,” Watkin says.

According to Watkin, the company’s research into consumer behaviour has revealed that a large portion of the cycling community research products through the company’s marketplace, before visiting the business’s retail partners either online or in-store to make a purchase.

He also says that the company’s new suite of technology and its global brand campaign will help fuel an estimated 30 percent growth in bike product sales in the next 12-18 months.

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