BREAKING: All Star Bash Winners Revealed

Power Retail By Power Retail | 21 Feb 2020

It’s one of the biggest nights in Australian online retail, and the 2020 All Star Bash did not disappoint. Find out the full list of winners, as well as the biggest highlights of the evening.

Held on Thursday night at Crown Palladium, more than 650 of the industry’s best and brightest gathered to celebrate the achievements in Australian online retail for the year.

The night began with sports broadcasters and hosts Hamish McLachlan and Sam Lane taking the stage. Among some of the guests to the event included THE ICONIC, Showpo, Catch, Bunnings Warehouse and many others.

For the fourth year running, Woolworth nabbed the #1 Online Retailer award. Woolworths has been a part of Australia’s supermarket duopoly for almost a century and continues to dominate. In 2019, the cross-channel chain has come out on top – ranking highly for acquisition, fulfilment, customer retention and conversions. In November 2019 the supermarket chain announced the introduction of its delivery subscription service, which has bolstered online sales, and its ‘Delivery Now’ service, which rivals Uber Eats in the grocery category.

Baxter Blue took out the top spot for the Online Emerging Online Retailer award, THE ICONIC came out on top as the Top Fashion Retailer and Flora & Fauna made waves as the Top Sustainable Retailer.

2020 saw the introduction of a few new award categories, including the All Star Legends awards, dedicated to the leaders of the e-commerce industry who have changed the game in more than one way. This year, Power Retail awarded this prestigious title to Tony Nash, the CEO and Founder of Booktopia and Kate Morris, the CEO and Founder of Adore Beauty.

Without further ado, here is the full list of winners of the 2020 All Star Bash:

No. 1 Online Retailer

Sponsored by Toll

Winner: Woolworths

Finalists:

  • Coles
  • Bunnings Warehouse
  • Target
  • Big W

Top Small-Medium Retailer

Sponsored by Amazon

Winner: MWave

Finalists:

  • 99 Bikes
  • Tennis Only
  • Nourished Life
  • Pushys 

Top Online Only

Sponsored by Click Frenzy

Winner: THE ICONIC

Finalists:

  • Catch
  • Kogan
  • Booktopia
  • Appliances Online 

Most Improved Online Performance

Sponsored by Adobe

Winner: PETstock

Finalists:

  • Vision Direct
  • Florsheim
  • lululemon
  • Swann Security

Top Native Retail App

Sponsored by Shopback

Winner: Catch

Finalists:

  • Target
  • IKEA
  • Kogan
  • Officeworks

Top Mobile Experience

Sponsored by Worldpay

Winner: Baby Bunting

Finalists:

  • Michael Hill
  • BCF
  • Big W
  • PETstock

Top Department Store

Sponsored by Insider

Winner: Bunnings Warehouse

Finalists:

  • Target
  • Big W
  • Kmart
  • Myer

Top Home & Decor Retailer

Sponsored by zip

Winner: Spotlight

Finalists:

  • Temple and Webster
  • Adairs
  • House
  • Lincraft

Top Electrical & Office Retailer

Sponsored by OpenPay

Winner: Officeworks

Finalists:

  • JB Hi-Fi
  • Appliances Online
  • MWave
  • The Good Guys

Top Sports & Leisure Retailer

Sponsored by Trustpilot

Winner: Rebel

Finalists:

  • 99 Bikes
  • Tennis Only
  • Bicycles Online
  • Chain Reaction Cycles

Top Health & Beauty Retailer

Sponsored by dotdigital 

Winner: Chemist Warehouse

Finalists:

  • Adore Beauty
  • Mecca
  • Sephora
  • Nourished Life

Top Fashion Retailer

Sponsored by Klarna

Winner: THE ICONIC

Finalists:

  • Nike
  • Adidas
  • Bonds
  • Cotton On

Top Site Performance

Sponsored by BigCommerce

Winner: Klika

Finalists: 

  • Uniqlo
  • Tennis Only
  • Katies
  • THE ICONIC

Best Customer Experience

Sponsored by Adobe

Winner: Adore Beauty

Finalists:

  • THE ICONIC
  • Appliances Online
  • Kmart
  • Chemist Warehouse

Emerging Online Retailer of the Year

Sponsored by starshipit

Winner: Baxter Blue

Finalists:

  • The Quick Flick
  • I Am Gia
  • Farm2Market
  • Designerex
  • Maison de Sabre

Top User Experience

Sponsored by Bazaarvoice

Winner: Adore Beauty

Finalists:

  • Seed
  • THE ICONIC
  • Sportscraft

Best Cross Border Performance

Sponsored by Emarsys

Winner: Cotton On

Finalists:

  • Chemist Warehouse
  • Smiggle
  • Forever New
  • Ettitude

Top Social Retailer

Sponsored by Online Retailer

Winner: Showpo

Finalists:

  • Bunnings Warehouse
  • Mecca
  • HiSmile
  • Kmart Australia

Top Innovator

Sponsored by Afterpay

Winner: Adore Beauty 

Finalists: 

  • The Party People
  • THE ICONIC
  • Officeworks
  • Bunnings Warehouse

Punching Above their Weight

Sponsored by Commissionfactory

Winner: Flora & Fauna

Finalists: 

  • MyDeal
  • Hello Molly
  • Designerex
  • Hooked Online

Best Email Marketing

Sponsored by validity

Winner: Mecca

Finalists: 

  • MyDeal
  • Red Balloon
  • Catch
  • Cotton On

Top Sustainable Retailer

Sponsored by Retail Global

Winner: Flora & Fauna

Finalists: 

  • Adore Beauty
  • Biome
  • Country Road
  • THE ICONIC

All Star Bash Legends

Sponsored by Rakuten Marketing

Winners:

  • Kate Morris, CEO and Founder of Adore Beauty
  • Tony Nash, CEO and Founder of Booktopia

Congratulations to all of the winners and finalists!

You can find all of the photos from the night on the All Star Bash website.

To inquire about sponsorship packages for the 2021 All Star Bash, contact Alex Roberts: [email protected]

1 Comment

One thought on “BREAKING: All Star Bash Winners Revealed”

  1. Mark says:

    Finally an awards process that is based on a meaningful set of objective criteria! Having the most hits does not make you the best online retailer – it can only be judged taking into account multiple factors. Every winner deserved to win, and every finalist should be congratulated. Can’t wait to see the 2021 winners.

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