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BREAKING: All Star Bash Winners Revealed
It’s one of the biggest nights in Australian online retail, and the 2020 All Star Bash did not disappoint. Find out the full list of winners, as well as the biggest highlights of the evening.

Held on Thursday night at Crown Palladium, more than 650 of the industry’s best and brightest gathered to celebrate the achievements in Australian online retail for the year.
The night began with sports broadcasters and hosts Hamish McLachlan and Sam Lane taking the stage. Among some of the guests to the event included THE ICONIC, Showpo, Catch, Bunnings Warehouse and many others.
For the fourth year running, Woolworth nabbed the #1 Online Retailer award. Woolworths has been a part of Australia’s supermarket duopoly for almost a century and continues to dominate. In 2019, the cross-channel chain has come out on top – ranking highly for acquisition, fulfilment, customer retention and conversions. In November 2019 the supermarket chain announced the introduction of its delivery subscription service, which has bolstered online sales, and its ‘Delivery Now’ service, which rivals Uber Eats in the grocery category.
Baxter Blue took out the top spot for the Online Emerging Online Retailer award, THE ICONIC came out on top as the Top Fashion Retailer and Flora & Fauna made waves as the Top Sustainable Retailer.
2020 saw the introduction of a few new award categories, including the All Star Legends awards, dedicated to the leaders of the e-commerce industry who have changed the game in more than one way. This year, Power Retail awarded this prestigious title to Tony Nash, the CEO and Founder of Booktopia and Kate Morris, the CEO and Founder of Adore Beauty.
Without further ado, here is the full list of winners of the 2020 All Star Bash:
No. 1 Online Retailer
Sponsored by Toll
Winner: Woolworths
Finalists:
- Coles
- Bunnings Warehouse
- Target
- Big W
Top Small-Medium Retailer
Sponsored by Amazon
Winner: MWave
Finalists:
- 99 Bikes
- Tennis Only
- Nourished Life
- Pushys
Top Online Only
Sponsored by Click Frenzy
Winner: THE ICONIC
Finalists:
- Catch
- Kogan
- Booktopia
- Appliances Online
Most Improved Online Performance
Sponsored by Adobe
Winner: PETstock
Finalists:
- Vision Direct
- Florsheim
- lululemon
- Swann Security
Top Native Retail App
Sponsored by Shopback
Winner: Catch
Finalists:
- Target
- IKEA
- Kogan
- Officeworks
Top Mobile Experience
Sponsored by Worldpay
Winner: Baby Bunting
Finalists:
- Michael Hill
- BCF
- Big W
- PETstock
Top Department Store
Sponsored by Insider
Winner: Bunnings Warehouse
Finalists:
- Target
- Big W
- Kmart
- Myer
Top Home & Decor Retailer
Sponsored by zip
Winner: Spotlight
Finalists:
- Temple and Webster
- Adairs
- House
- Lincraft
Top Electrical & Office Retailer
Sponsored by OpenPay
Winner: Officeworks
Finalists:
- JB Hi-Fi
- Appliances Online
- MWave
- The Good Guys
Top Sports & Leisure Retailer
Sponsored by Trustpilot
Winner: Rebel
Finalists:
- 99 Bikes
- Tennis Only
- Bicycles Online
- Chain Reaction Cycles
Top Health & Beauty Retailer
Sponsored by dotdigital
Winner: Chemist Warehouse
Finalists:
- Adore Beauty
- Mecca
- Sephora
- Nourished Life
Top Fashion Retailer
Sponsored by Klarna
Winner: THE ICONIC
Finalists:
- Nike
- Adidas
- Bonds
- Cotton On
Top Site Performance
Sponsored by BigCommerce
Winner: Klika
Finalists:
- Uniqlo
- Tennis Only
- Katies
- THE ICONIC
Best Customer Experience
Sponsored by Adobe
Winner: Adore Beauty
Finalists:
- THE ICONIC
- Appliances Online
- Kmart
- Chemist Warehouse
Emerging Online Retailer of the Year
Sponsored by starshipit
Winner: Baxter Blue
Finalists:
- The Quick Flick
- I Am Gia
- Farm2Market
- Designerex
- Maison de Sabre
Top User Experience
Sponsored by Bazaarvoice
Winner: Adore Beauty
Finalists:
- Seed
- THE ICONIC
- Sportscraft
Best Cross Border Performance
Sponsored by Emarsys
Winner: Cotton On
Finalists:
- Chemist Warehouse
- Smiggle
- Forever New
- Ettitude
Top Social Retailer
Sponsored by Online Retailer
Winner: Showpo
Finalists:
- Bunnings Warehouse
- Mecca
- HiSmile
- Kmart Australia
Top Innovator
Sponsored by Afterpay
Winner: Adore Beauty
Finalists:
- The Party People
- THE ICONIC
- Officeworks
- Bunnings Warehouse
Punching Above their Weight
Sponsored by Commissionfactory
Winner: Flora & Fauna
Finalists:
- MyDeal
- Hello Molly
- Designerex
- Hooked Online
Best Email Marketing
Sponsored by validity
Winner: Mecca
Finalists:
- MyDeal
- Red Balloon
- Catch
- Cotton On
Top Sustainable Retailer
Sponsored by Retail Global
Winner: Flora & Fauna
Finalists:
- Adore Beauty
- Biome
- Country Road
- THE ICONIC
All Star Bash Legends
Sponsored by Rakuten Marketing
Winners:
- Kate Morris, CEO and Founder of Adore Beauty
- Tony Nash, CEO and Founder of Booktopia
Congratulations to all of the winners and finalists!
You can find all of the photos from the night on the All Star Bash website.
To inquire about sponsorship packages for the 2021 All Star Bash, contact Alex Roberts: [email protected]
Finally an awards process that is based on a meaningful set of objective criteria! Having the most hits does not make you the best online retailer – it can only be judged taking into account multiple factors. Every winner deserved to win, and every finalist should be congratulated. Can’t wait to see the 2021 winners.