Breaking News: DealsDirect Appoints New CEO Simon Kelly

By Grant Arnott | 27 Jul 2011

Pureplay online discount department store DealsDirect has announced a new CEO from a traditional retail background, while Paul Greenberg transitions to an Executive Chairman role.

From the Media Release:

A barometer of a nascent industry building up a head of steam is reflected in the announcement today that the DealsDirect Group has appointed a seasoned executive, Simon Kelly, as its new CEO.

Mr Kelly, who has held senior leadership roles at both Goodman Fielder and Aristocrat Leisure, commenced his new role this week and joins the business at a pivotal time in its evolution, following Ellerston Capital’s cornerstone investment earlier this year.

Mr Kelly commented “I was attracted to the business by both the enormous growth of online retail, as well as the leadership position that the DealsDirect Group holds in the space and its ability to shape the future of Australia’s online retail customer experience. The business has grown substantially over the past few years and operates the largest and the most efficient ecommerce distribution centre in Australia, which is a core competitive advantage and provides us with many strategic opportunities.”

“Leveraging from our position as Australia’s leading online department store and supplemented by new businesses such as DealMe and SupermarketDeals, there are many opportunities for us to grow and consolidate our presence in this dynamic environment.  We think natural adjacencies that broaden the range and flavor of our offers to our customers are key.  Through acquisition and new launches, you can expect to see more businesses and brands emerge under the DealsDirect Group umbrella.  At the same time, while we are already setting the benchmark, we will be looking to take the ecommerce customer experience to the next level.”

Paul Greenberg, Co-founder, has today announced that he is moving to the role of Executive Chairman of the Group. “After ten years in ecommerce, I am as excited and engaged now as I was when I started. But I do recognise, as good entrepreneurs should, that businesses get to a stage where they need professional management and talented executives to take them to the next level.”  In addition, Mike Rosenbaum, Co-founder, will move to the role of Buying Director. “Sourcing the right product is one of the most critical tasks of a business like DealsDirect, and Mike is undoubtedly the most experienced in this area in Australian ecommerce ” said Mr Greenberg. “Most importantly, both Mike and myself are following our passions – for Mike, buying and sourcing the millions of dollars of products we sell every week, for me the big picture – the industry’s future and strategic business opportunities.”

“Simon taking over the leadership of the business is the natural outcome of bringing on board Ellerston Capital earlier this year’ said Mr Greenberg. “Frankly having a ‘big brother’ like Ellerston gives us the confidence to reach out to talented high performers like Simon and similarly, will encourage talent to reach out to us to get in on the ground floor of this exciting industry.”

Is DealsDIrect still hiring? “Yes, for sure” said Mr Greenberg, “We think that a lot of talent in offline retail would be looking to make the switch, and follow the trend, and we are keen to chat!”

 

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