Coles Launches 90-Minute Click & Collect in New Online Initiative

Power Retail By Power Retail | 11 Feb 2021

Coles is launching 90-minute Click & Collect to its supermarkets in Australia, making it the first major retailer to do so. The service is dubbed Click & Collect Rapid. 

This aims to promote the Coles Online shopping platform as e-commerce continues to grow across the country.

Furthermore, the pandemic forced many retailers to introduce speedier and more accessible online offers, including Click & Collect and rapid home delivery.

“Coles Online continues to grow in popularity, and we’re excited to launch this offer for customers who are looking for a convenient and affordable shopping experience,” said James Geddes, Head of Network Development and Customer Delivery at Coles Online.

via Medianet

Coles’ Click & Collect service became increasingly popular during the pandemic.

“The feedback from customers who used Click&Collect Rapid during our trial last year was overwhelmingly positive, and it has proven particularly popular with customers who tend to have smaller baskets and shop more frequently as they can place their order during the day and collect it on the way home.”

Coles is introducing its Rapid service to customers who spend a minimum of $30, where they can order up to 40 items. A flat fee of $5 is added for the speedier Click & Collect time frame.

“Whether it’s meat and veggies for a last-minute dinner, pet food for your dog, or making sure you have fresh bread for school lunches for the following day, Click&Collect Rapid takes the stress out of running to the supermarket for forgotten items,” said Geddes.

According to a report from Roy Morgan, two major Australian supermarkets, Coles and Woolworths, have been named the most trusted brands in the country.

“In May last year, we reported that Coles was the fastest mover, lifting three rankings. During the depths of COVID, our data collected between April and September 2020 reveals that Coles jumped another two rankings to be neck and neck with Woolworths in the top two positions,” said Michele Levine, the CEO of Roy Morgan.

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