Consumer Confidence Increases for Six Weeks Straight

Power Retail By Power Retail | 15 Oct 2020

Consumer Confidence has continued to increase across Australia despite the strict lockdown measures in place, now at the highest it has been since May 30th this year. 

For six weeks straight, ANZ-Roy Morgan Consumer Confidence has continued to increase and is now up two pts to 97.7. In cities such as Melbourne, Perth and Brisbane, consumer confidence levels are on the rise, the report found.

“Consumers have given a thumbs up to the Budget, with sentiment rising 2.1 percent to its highest level since the last weekend of May,” said David Plank, the ANZ Head of Australian Economics. “This is the second-best post-budget gain in the last six years. There were healthy gains in ‘future finances’ and ‘current’ and ‘future’ economic conditions.”

According to the report, 24 percent of Australians say that their families are ‘better off’ now than they were this time last year, down 1ppt. Furthermore, 33 percent of Aussies say that they are ‘worse off’ financially than this time last year, down 2ppts.

via Roy Morgan

One-in-ten Aussies believe that there will be ‘good times’ for the Australian economy in the next 12 months, with 37 percent say that the country may expect ‘bad times’ regarding the economy’s future.

Despite this sentiment, Aussie consumers are evenly split when it comes to intent to buy. Thirty-four percent of shoppers are saying that now is the ‘good time to buy’ major household items, down 1ppt. In contrast, 35 percent say that now is a ‘bad time to buy’ a major household item, down 1ppt.

“Surprisingly, sentiment is weaker in New South Wales, including Sydney, than it is in Melbourne,” Plank explained. “Less surprisingly, confidence is strongest (and above neutral) in Perth. It is also above neutral in Tasmania and South Australia.”

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