eBay Predicts Record Breaking Mobile Shopping Day

Power Retail By Power Retail | 08 Dec 2017

Ebay Australia is forecasting that Monday 11th December will set new records for mobile shopping on its website.

eBay have used the data and analytics to predict the busiest online shopping day for Australian consumers in the run up to Christmas will be on Monday 11th December, particularly when it comes to mobile shopping.

On this day eBay Australia says that more than 2.7 million people will visit eBay.com.au, with 1.8 million users visiting through mobile devices. eBay predicts gifts to be purchased via mobile at a rate of 3 per second compared to 5 per second across the entire site.

Historically, Australia’s busiest online shopping day has seen peak desktop purchasing in the evening, but in a first, Monday 11th December will see a change in shopper behaviour as desktop sales peak between 1pm and 2pm. On mobile, sales will peak between 9pm and 10pm, with the 15 minutes between 9pm and 9.15pm expected to see the highest velocity of online purchasing ever on eBay in Australia. During this time, on mobile devices alone, 8 items will be purchased per second.

On December 11th, amid the entry of overseas players, eBay predicts that over half of the items purchased on its busiest shopping day (5%) will be from local sellers.

A breakdown of the most active shoppers reveals that regional areas are batting above average this busiest online shopping day, with Toowoomba QLD, Werribee VIC, Liverpool NSW, Mackay QLD and Truganina VIC the top postcodes across the nation.

A snapshot of eBay Australia’s prediction are listed below:

Site wide:

  • 2.7 million people will visit the site
  • 92% of items will be brand new
  • Busiest shopping hour: 9pm – 10pm
  • Busiest 15 minute period: 9pm – 9.15pm
  • 92 million listings to choose from
  • 5 gifts per second will be sold site wide

Via mobile:

  • 92% of items will be brand new
  • Roughly 1.8 million visitors via mobile devices (5% higher than last year)
  • 3 gifts per second will be sold on mobile
  • Mobile spending to peak between 9.00pm and 9.15pm

Product predictions;

  • An electronics item to sell every second
  • A piece of jewellery to sell every 3 seconds
  • A toy to sell every 3 seconds
  • A health and beauty item to sell every 3 seconds
  • A pet care item to sell every 9 seconds
  • An Apple product to sell every 60 seconds
  • A Star Wars item to sell every 60 seconds

Ebay announces voice-assisted Gift Finder

Available today, Ebay also announces a new way for Australian online shoppers to find the perfect gift, via Ebay’s Gift Finder. Shoppers will now be able to use Google Assistant to sort through curated items to narrow down a gift that suits their friends and families taste and personality.

By simply saying “Hey Google, ask Ebay to find a gift”, the Ebay Gift Finder will ask a series of fun questions to understand the gift recipient and recommend the best products for them. The technology will identify traits such as favourite cities, preferred style of entertainment, and ideal holidays to narrow gift options for hard-to-buy-for friends and family members. Additionally, a new ‘I want to buy’ function has been added, allowing Aussie shoppers to find specific products on eBay.

“Australians are leading the way when it comes to mobile shopping globally and with 70 percent of all traffic on Ebay coming from a mobile, it’s no surprise that this year’s busiest online shopping day will break mobile records. We know inspiration can come from anywhere, at any time, so we’ve partnered with Google to open up new and intuitive ways to search and shop,” says Gavin Dennis, eBay’s CFO and head of retail insights.

“Ebay has a long-standing history as an innovator in Australia, continually looking for ways to enhance the customer experience. Ebay was the first marketplace to offer voice assisted shopping, and the expansion of our partnership with Google to create Ebay Gift Finder shows the remarkable power of this technology for the retail landscape.”

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