Freshly Squeezed: 09.12.19

Ally Feiam By Ally Feiam | 09 Dec 2019

Hilton hires former eBay Australia CMO to drive e-commerce growth and Munro acquires Ziera. Get a healthy dose of news as we uncover the day’s top stories in e-commerce and retail.

Munro Footwear Group Acquires Ziera

MFG (Munro Footwear Group) has acquired Ziera for an undisclosed amount. This comes after the footwear retailer (formerly Kumfs) filed for voluntary administration in September 2019. “We know how important comfort is to our customers and that comfort is a rapidly growing category, and Ziera is a name synonymous with comfort,” said Jay Munro, the CEO of Munro Footwear Group.

“By combining Ziera’s 70 years of expertise in comfort technology with our successful history in supplying independent and major retailers, I’m confident that we will further develop the Ziera brand and offering for current and future customers,” he added. “On behalf of the Munro Family and Styling Services, I warmly welcome the Ziera brand and customers into our Group. We’re genuinely excited about the opportunity of adding our touch to what has been an industry-leading and iconic comfort brand.” You can read the full story here.

IKEA and Nike Leave Amazon Platform

Ikea and Nike are leaving the Amazon platform due to a redistribution strategy. In an effort to reduce the number of counterfeit products, Nike announced its new strategy which ultimately allows only 40 retail partners to sell the brand. You can find the full story about Nike’s new distribution plan here. In contrast to Nike’s clear-cut plan, Ikea have not offered an explanation for the sudden departure from the e-commerce giant. More to come as Power Retail investigates.

Hilton Hires Former eBay Australia CMO

Hilton Hotel Group has hired former eBay Australia CMO, Julie Nestor, to head the e-commerce platform and marketing in APAC. Her new role aims to drive further online bookings and increase its customer portfolio. Ms Nestor lead the launch of eBay Plus, and launched the first Apple Pay service in Australi during her decade-long tenure with American Express. “Today’s consumers have rapidly evolving needs and expectations that Hilton is uniquely positioned to fulfil. As we accelerate our growth across Asia Pacific, we’re expanding our guest base with breakthrough marketing,” said Kellyn Smith Kenny, Chief Marketing Officer at Hilton.

“Julie is a proven expert at building brands that customers love and I’m confident she will bring a fresh perspective that builds on our success and inspires guests to stay with Hilton’s nine brands. With a large portfolio of award-winning brands, Hilton is on a huge growth trajectory with so much potential in the region.”

Catch up on last Friday’s Freshly Squeezed news here.

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