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Freshly Squeezed: 13.11.19
Singles Day smashes all records in 24 hours and Tealium launches new cloud software. Get a healthy dose of news as we uncover the day’s top stories in e-commerce and retail.
Singles Day Makes AUD43 Billion 24 Hours
Alibaba’s Singles Day has smashed previous records by making over $43 billion in 24 hours. Its previous record of $30 billion in 2017 was surpassed in nine hours. “For Alibaba, the early results from the 24-hour shopping bonanza indicated that Chinese consumption remains strong despite slowing economic growth. As the country contends with Hong Kong’s pro-democracy protests and US tariffs in the ongoing trade war, the online retail giant still managed to reach a new peak,” explained Quartz.
Rakuten Marketing’s latest data shows that 50 per cent of clicks in Australia were made through mobile and 48 per cent were via desktop. The leading categories in the sales event included Apparel (43 per cent), Department stores (26 per cent) and Beauty & Personal Care (9.4 per cent).
Tealium Launches Private Cloud
Tealium has launched a new platform, Tealium Private Cloud. This is its first private cloud solution for customer data infrastructure and customer data platform technology. “here is a serious need for compliance in the cloud, and for organisations concerned about properly maintaining and storing customer data in ways that meet industry regulations,” said Mike Anderson, Founder and CTO of Tealium. “We have built a private cloud solution that gives our customers the chance to scale, organise and secure data with ease. We look forward to continuously developing new solutions to enhance security at every touchpoint throughout organisations.”
Tealium updates all certifications and compliances of the private cloud environment annually. “Protecting our customer data and confidentiality is vital to who we are as a consumer-oriented health care organisation,” said Bob Harris, Director, Market and Consumer Insights, Cambia Health Solutions. “With Tealium Private Cloud, we are able to keep our clickstream data HIPAA compliant while simultaneously collecting and analysing data across Cambia’s family of brands in a secure manner to better understand consumers and improve their digital experiences.”
Click Frenzy Tales Over Australian E-Commerce
Australian shoppers have ‘gone wild’ for the Click Frenzy sale that began last night at 7 pm. With more than 600 retailers taking part, sales range from small to huge, with Click Frenzy’s Go Wild deals sparking excitement across the web. The ‘sale that stops a nation’ includes up to 75 per cent of Fila, up to 92 per cent of MyDeal and 70 per cent of Sheridan, plus hundreds more. Click Frenzy ends at midnight today. Shoppers can browse through thousands of deals and once they’re ready to make a purchase they will be linked through to the relevant retailer to complete their purchases. Find out more about the event here.
Disclosure: Click Frenzy Pty Ltd is owned by Global Marketplace, the parent company of Power Retail.
Catch up on yesterday’s Freshly Squeezed news here.
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