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Freshly Squeezed: 14.11.19
The Iconic launches a new AR tool and Nike will no longer sell its products on Amazon. Get a healthy dose of news as we uncover the day’s top stories in e-commerce and retail.
Nike to Stop Selling on Amazon
Nike will no longer sell its products on Amazon due to a new sales strategy. The decision came as a counteract to try and stop the counterfeit sales of products sold on the site. “As part of Nike’s focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to complete our current pilot with Amazon Retail,” a statement from the retailer said.
Last month, Nike made the move to stop selling its gods through third-party sites and stores. The distribution strategy, dubbed ‘Triple Double Strategy’, was created in 2017 to help create a tighter control of its brand power. his plan aims to bolster further growth and double its ‘cadence and impact of innovation’. Moreover, 2X hopes to doubles Nike’s speed to market and its ‘direct connections’ with its consumers. You can read about the strategy and its effects here.
The Iconic Introduces New AR Tool
The Iconic is launching an AI tool to show customers how a pair of shoes will look in real-time. The first feature of its kind from an APAC retailer, Visualise will be accessible to Aussie and Kiwi shoppers from today via The Iconic app. “We’re incredibly proud to be the first retailer based in the Asia-Pacific region to offer augmented reality shopping to Aussie and Kiwi customers – another amazing milestone in our ongoing journey to define the future of retail in Australia and New Zealand. We truly believe this launch is game-changing for online retail as Visualise helps bridge the online/offline gap for shoppers who want the experience of trying on footwear before they buy,” explained Zoe Ghani, Chief Technology Officer of The Iconic.
“We have a culture of ‘test-and-learn’ at The Iconic, so our plan is to test Visualise with 50 styles to understand how our customers engage with the feature. Continuous feedback from our customers helps us grow our knowledge of AR – both from a technical and empathy-based approach – giving us agility for creating the most seamless experiences possible for our customers. We look forward to releasing more sneaker styles for customers to try on via Visualise in the coming weeks, and even more excited for what the future brings.”
Payright Expands to New Zealand
Buy Now, Pay Later platform, Payright, is launching in New Zealand. “We are excited to introduce Payright to New Zealand merchants and consumers and our expansion into New Zealand is a natural extension into a market with an appetite for flexible and affordable payment options. Like Australia, there is an untapped opportunity in New Zealand to provide a buy now, pay later instalment payment plan for considered purchases up to $20,000, particularly for underserviced sectors such as home improvement, photography, dental and health and beauty – this is the gap we have identified in the market and one that we intend to continue to fill,” said Myles Redward, the Co-Founder and Joint CEO of Payright.
Catch up on yesterday’s Freshly Squeezed news here.
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