Freshly Squeezed: 18.09.19

Ally Feiam By Ally Feiam | 18 Sep 2019

Coach begins its third partnership with Chinese e-commerce marketplace, Tmall, after two failed attempts. Get a healthy dose of news as we uncover the day’s top stories in e-commerce and retail.

Feelunique Appoints New CEO

Feelunique has appointed Sarah Miles as its new CEO. Ms Miles was previously the EU Marketing and New Business Director at Amazon – a position she held for five years. “I am absolutely thrilled to be joining Feelunique, an exciting brand at a very exciting time,” Ms Miles said in a statement. “It is an honour to join the team who have compiled over 500 leading brands on the site, and world-class content for our customers. I look forward to working with the team to drive a vigorous path to growth with this unbeatable mix of assets.”

Pinterest Improves Image Search

Pinterest is improving its image search to better its personalisation. The social media platform’s search function, Lens, is now able to recognise up to 2.5 billion items, the company explained. The new version of Lens includes an updated design that makes it easier and faster to take a photo or quickly upload a photo from your camera roll. It also features the ability to save pictures from Lens, turn them into a Pin and save them to one of your Boards so you can come back to it anytime. “When you use Lens within a fashion or home Pin, you’ll see Product Pins (Pins with the current price, stock info and a direct link to checkout on the retailer’s site) and visually similar ideas to try or buy,” said a spokesperson for Pinterest.

“We’ve worked with Pinterest since 2015 to bridge the online and offline worlds and bring back the magic of shopping through innovative paid campaigns,” explained Joy Kelly, media manager for IKEA Retail U.S. “We will continue to watch the advancements Pinterest makes in visual search to help IKEA customers find the products they love and be able to purchase them when they see it.”

Holiday Retail Expected to Rise

According to Deloitte, retail sales are expected to rise 4.5-5 per cent during the holiday season in 2019, with ‘e-commerce expected to grow 14 per cent to 18 per cent year-over-year’. “The projected holiday season growth is, in part, due to the current health of the labour market. Near record-low unemployment rates, coupled with continued monthly job creation, may encourage people to spend more during the holiday season,” said Daniel Bachman, Deloitte’s U.S. economic forecaster. “The economy is still growing, albeit at a slower rate. Additionally, we continue to see consumer confidence elevated, which also helps boost holiday spending.”

Coach & Kate Spade Strike a Deal with Tmall

Luxury designers, Coach and Kate Spade, are approaching a deal with Chinese e-commerce giant, Tmall. The subsidiary of Alibaba has experienced some issues regarding counterfeit products. This is the third time Coach has entered an agreement with the e-commerce platform – the second time ended in 2016. The launch of the luxury brand on the platform will begin in December 2019. The owner of Kate Spade and Coach, Tapestry Inc, has created the partnership with the hopes that this will be a successful venture. “We are committed to offering a compelling experience for Chinese consumers wherever they choose to shop: our stores, direct brand and third-party websites or social platforms,” said Jide J. Zeitlin, the CEO of Tapestry.

Catch up on yesterday’s Freshly Squeezed news here.

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