Freshly Squeezed: 05.12.19

Power Retail By Power Retail | 05 Dec 2019

October online retail sales increase since 2018 and SurfStitch debuts new publication. Get a healthy dose of news as we uncover the day’s top stories in e-commerce and retail.

SurfStitch Debuts Retail Publication

SurfStitch has debuted a new publication in partnership with STAB magazine: Post. The publication, which is released quarterly, features 40 pages of content surrounding lifestyle, apparel and culture in an A4 format. The publication also features a ‘Hover to Shop’ functionality for users to purchase the goods they find within the content. “It’s been fun to produce a piece of print content which can live on someone’s coffee table however we also wanted to ensure the link to our digital platform was seamless. This is enabled by the use of hover-to-shop functionality, linking customers straight to the curated product featured on the paper in front of them,” explained Dane Patterson, the General Manager, Brand and E-Commerce of SurfStitch.

Retail Sales Relatively Unchanged in October

Australian retail sales have relatively unchanged in the month of October 2019 (0.0 percent). This follows a rise of 0.2 percent in September 2019. “There were falls for clothing, footwear and personal accessory retailing (-0.8 percent), department stores (-0.8 percent) and household goods (-0.2 percent),” explained Ben James, Director of Quarterly Economy Wide Surveys.

“These falls were offset by rises in cafes, restaurants and takeaway food services (0.4 per cent) and food retailing (0.1 percent). Other retailing was relatively unchanged (0.0 percent).” For online retail, its turnover contributed 6.5 percent to total retail turnover in original terms for October 2019. In October last year, online retail turnover contributed 5.9 percent to total retail.

“Despite tax cuts and interest rate drops, today’s figures show that consumer confidence has remained low,” said Dominique Lamb, the CEO of the National Retail Association. “The good news though is that feedback we have received so far is that the Christmas trade period is acting as the circuit breaker needed to turn things around.”

Shippit and Pitney Bowes Partner in New Shipping Venture

Shippit is partnering with Pitney Bowes in a new shipping venture to aid SMEs. The new technology allows Pitney Bowes’ customers in Australia more shipping options and flexibility including multi-carrier and overnight delivery and aims to take the complexities out of shipping for small businesses. “The recent Pitney Bowes Parcel Shipping Index revealed that optimising ‘last mile’ delivery is now a key concern and motivation for innovation, especially as consumer expectations shift from two-day delivery to one day and even two hours. The data revealed Australians shipped 864 million parcels in 2018, which means an average of 34 parcels per person and 2.36M parcels shipped every day,” explained a spokesperson for Pitney Bowes.

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