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Getprice: Car Parking and Queues Driving Christmas Shopping Online?
A Getprice survey has revealed that carparking and long queues are the top frustrations for consumers as they head into the Christmas season – a prime opportunity for online retailers to reinforce the ease of this channel.
Anyone who has been to fashion captital, Chadstone, during the Christmas holiday period, will know that the notions of peace on earth and good will towards fellow man are not applicable – with the constant traffic, frustration and road-rage that is the carpark at this time of year. But don’t just take my word for it… in a recent survey by comparison shopping site Getprice, battling for parking sports was cited as the most frustrating thing about Christmas present shopping, equal to waiting in long queues!
The survey completed by nearly 3000 respondents, indicated the other most frustrating factors as being large crowds, trying to decide what to give people and desired items running out of stock. Indicating a bona fide advertising and promotional opportunity for those retailers with an online presence to ‘toot their horns’ about the ease of online shopping.
This sentiment is echoed by Chris Hitchen, Chief Executive Officer officer of Getprice who says, “Christmas shopping didn’t necessarily have to be a frustrating experience. The top three shopping headaches can easily be avoided if people shop online for their Christmas presents.
“By going online, consumers can compare offers from thousands of stores from the comfort of their own home. Finding the perfect gift is quick and painless and getting a bargain has never been easier.”
Other trends revealed by the survey included:
- 69% of respondents said they take advantage of price matching as they do their Christmas shopping;
- 38% of respondents said they prefer to do their Christmas shopping a few weeks in advance to avoid the crowd but still benefit from the good deals;
- 20% of males compared to 8% of females admitted to being last minute Christmas present shoppers;
- 37% said they would be spending between $500-$1000 on Christmas gifts this year;
- 55% of respondents affirmed their Christmas spending habits will stay the same as last year, while 29% of those looking for a job claim that their Christmas spending habits will increase; and
- Just over 40% of respondents said they will give the most expensive Christmas gift to their children – funnily, females said they would spend most on their children (48%), while males said they will spend most on their partner (38%).