Google Instant – Faster Search

How fast can you search?  Now that really depends on how fast you can type, thanks to the unveiling of Google‘s speedier path to web search results – Google Instant. As  users type in a search query, the Google search box lists suggested terms and displays the actual results for the top suggestion, with Google […]

How fast can you search?  Now that really depends on how fast you can type, thanks to the unveiling of Google‘s speedier path to web search results – Google Instant.

As  users type in a search query, the Google search box lists suggested terms and displays the actual results for the top suggestion, with Google Vice President of Search Products and User Experience, Marissa Mayer, claiming it has a “psychic element” to it.  “We are actually predicting what query you are likely to do and giving you results for that,” she said.  “Google Instant actually gets queries and gives you search results as you type and streams those results to your computer.”

According to Google, the benefits of Instant are:

Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.

Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.

Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.

While Instant has already hit the US, other countries, including Australia, will have to wait for up to a week before it hastens our virtual search habits.  The new search works on internet browsing software Chrome, Firefox, Safari, and Internet Explorer 8.   Instant will also be launched for smart phones and other mobile devices over the next few months.

What does this mean for pay-per-click and search marketing for retailers? Have your say in HOT TOPICS here.

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