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Kmart Joins Catch Marketplace for Further Online Growth
Kmart has launched its product range on Catch with the aim to increase the digital presence of the Aussie retailer.
The partnership between Catch and Kmart is a part of the digital transformation for Wesfarmers, which acquired Catch Group in August 2019.
“We are thrilled to partner with one of the country’s most iconic retailers. We know how much Aussies love the Kmart brand, and we’re excited to have them on board as part of our product offering on Catch,” shared Pete Sauerborn, the Managing Director at Catch.
“For the millions of people who choose to shop at Catch, the addition of Kmart’s latest Home & Living ranges adds to the millions of products already on offer to our customers, providing even greater choice, value and flexibility. It’s just another great reason for shoppers to make Catch.com.au their number one online shopping destination.”
Shoppers at Catch can purchase Kmart’s products, Anko, and collect them from selected Target and K Hub stores, unifying the brands in an effort to increase their digital presence.
“As Kmart continues to grow, it’s incredibly important that we provide a great and convenient experience for our customers, wherever they choose to shop with us. This partnership with Catch will mean Australians have even more ways to access our great products at everyday low prices,” explained John Gualtieri, the Retail Director at Kmart.
Kmart isn’t the first retailer from the Wesfarmers Group to jump on the Catch bandwagon. Last year, Target products were introduced onto the Catch marketplace, allowing customers to click and collect products from selected Target stores.
These collaborative efforts aim to help the businesses develop further growth in the online categories as e-commerce sales continue to skyrocket in Australia.