Looking Good! ‘Smart’ Mirrors to Revolutionise the Shopping Experience

Ally Feiam By Ally Feiam | 18 Jul 2019

Trying on clothes and jewellery is so 2018, thanks to the latest technology provided by Shopexp.

As technology develops and emerges into more of a shopper-friendly demographic, more retailers are investing in creating a shopping experience, unlike anything else. Shopexp has introduced the latest ‘smart mirrors’, which allow customers to ‘try on’ the latest clothes, makeup, jewellery and eyewear without having them touch your body.

This isn’t anything new, but it’s always been a pie in the sky dream that retailers have had. Now, it’s a reality. Two mirrors, one for the face and one for the body, allows shoppers to try on the apparel within a store and offers a digital shopping experience inside a brick-and-mortar store.

What’s The Point?

This is a big thing for brands and the push towards sustainability. In an attempt to push aside the $23 billion worth of unwanted clothing collectively in Aussie wardrobes, these smart mirrors can stop the waste of clothing when shoppers make a purchase. These mirrors also allow customers to make a purchase ‘through’ the mirror – this feels like a natural progression from food delivery and car services.

This is also the first of its kind in Australia, which will be unveiled at the Online Retailer Conference & Expo, where the idea came to fruition. “The Online Retailer Conference & Expo, and the people in the industry there gave me the motivation,” Chandan Panda, the Founder of Shopexp explained. “Everyone was talking about online and bricks and mortar stores competing with one another, so I decided to come up with something in between. This is not only a mirror but a third dimensional, mobile digital pop-up store. These mirrors can be used as mobile digital stores, where retailers want to set up a pop-up store without much investment.”

So, where can businesses use these revolutionary mirrors? Brands that may not have a physical presence can now have purchases made in a brick-and-mortar style, without having to adjust its strategy. “For example, Myer might not have a physical presence at a shopping centre, but they could just have a few of these mirrors and a variation of clothes and different sizes, and people can ‘try’ them on and purchase from them directly. The idea is that it caters for both online and offline, and drives online customers instore, and instore customers online,” he explained.

Will these mirrors encompass the entirety of shopping? Only time will tell, but as tech continues to develop and transform, it’s only a matter of time before smart mirrors become the norm in retail shopfronts.

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