We are giving a massive shout out to those businesses who’ve set aside a focus on sales and profits to focus on what matters most – helping aid the Australian community as we endure the most horrific of times, There are many retailers in Australia that are taking this opportunity to spread awareness and send refuge to those affected by the ravaging fires throughout the country.
Many Australian retailers have donated money to those affected by the bushfires, as well as increased volunteer leave, some of which include:
Country Road Group
Country Road Group: Witchery, Country Road, Trenery, Politix and Mimco have donated $100,000 to the Australian Red Cross Disaster Relief and Recovery Fund. “Our thoughts are with every Australian affected by the devastating bushfires. The fires are burning across all states and are severely impacting lives, communities, livelihoods and wildlife. We’re thinking of you all. Country Road Group; Country Road, Mimco, Witchery, Trenery and Politix, recently donated $100,000 to the Red Cross Disaster Relief and Recovery Fund to help communities that are suffering,” the company wrote on its LinkedIn.
The retailer donated $20,000 to the CFA (Country Fire Association). “I am astounded by all the giving that I’m witnessing, both monetary and also in non perishables that are gravely needed by our fire fighting teams and also those who have lost everything. 🙏🏽 TODAY WE ARE DONATING AN EXTEA (sic) $3500 to @cfavic, to bring our total donations to $20,000 ♥️ But we also want to create a way for our beautiful Spell community to come together to raise funds,” the brand shared via Instagram.
The shoe retailer donated $15,000 to the Salvation Army. “In response to the devastating fires across our beautiful country, we have donated $15,000 to @salvosau to support the amazing work they are doing on the ground. If you are looking for ways to help, here’s where you can donate to those in need. Every little bit counts,” the company shared in an Instagram post.
The Aussie beauty retailer donated $100,000 to the Australian Red Cross Disaster Relief and Recovery Fund. “Our hearts are breaking and our thoughts are with everyone who is affected by the devastating bushfires. On behalf of all our team members, MECCA has pledged $100,000 to the @redcrossau bushfire recovery and relief fund, and we will continue to support our communities through the recovery process. We are proud to be part of a community that supports each other when it matters most,” the company shared on its LinkedIn.
The Bodyshop donated $25,000 to the Australian Red Cross Disaster Relief and Recovery Fund.
The Aussie women’s retailer has donated $60,000 to the Australian Red Cross Disaster Relief and Recovery Fund. “We are devastated by the Australian bushfires, that are bringing so much heartache to this beautiful country. Our thoughts are with everyone who has been affected. On behalf of the Glassons team we have donated $60,000 to the Australian Red Cross @redcrossau, to support the Disaster Relief and Recovery for those victims of the fires,” the company shared via Instagram.
The veteran Aussie retailer has donated $100,000 to the Australian Red Cross Disaster Relief and Recovery Fund. “Devastating bushfires are burning across the nation, significantly impacting lives, communities, livelihoods, and our wildlife. Our beautiful country needs our support now more than ever.
We recently made a donation of $100,000 to the Australian Red Cross Disaster Relief & Recovery Fund, which helps Australian communities cope with and recover from disasters. Along with our Country Road Group family, we’re also working with our charity partners to look for additional ways to support the community in the face of this crisis, the department store shared via Instagram.
L’Oreal Australia is pledging $100,000 for victims of the bushfires and emergency services. The company will also double its Volunteer Leave program to four days. “The entire L’Oréal Australia team has watched horrified alongside our fellow Australians and the world, as the disaster has unfolded over the past months and we are desperately sorry for those impacted by the fires. On behalf of our employees, L’Oréal Australia is donating $100,000 to help support the recovery mission. We are also donating products to those in need of everyday personal items. We have had an overwhelming response from our employees who are passionate about helping in any way they can. In 2020, we will be doubling our Volunteer Leave program, to provide our employees with four days of paid volunteer leave to support communities as they rebuild,” the company wrote on its Instagram.
The Australian online retailer is pledging $30,000 to two charities – $15,000 will go to Red Cross Disaster Relief and Recovery Fund, $15,000 to WIRES Wildlife Rescue. Moreover, Adore Beauty is offering one-day volunteer leave for employees. “Like all Australians, we are heartbroken by the devastation that these bushfires are causing across our country. It’s just horrific and we want to help. All Adore Beauty staff will be given a paid day off to volunteer in the coming months to assist with the recovery effort,” the company shared on LinkedIn.
The footwear company is pledging $100,000 to the Red Cross Disaster Relief and Recovery Fund. “Like everyone, we are deeply saddened by the devastating bushfires across Australia. On behalf of all of our team, the Accent Group is donating $100,000 to the Red Cross Disaster Relief & Recovery Fund and will continue to offer on-going support throughout the recovery process. We have also established an internal fundraising drive where our Team Members across all of our Brands are able to individually contribute,” the company shared via LinkedIn.
The Buy Now, Pay Later service is partnering with Australian Red Cross Disaster Relief and Recovery Fund to raise funds for the bushfire victims and displaced community. In addition, on Thursday, 9th January, the platform will donate $1 for every transaction made globally to the Red Cross, with a minimum pledge amount of $200,000. “As an Australian company, we are heartbroken over the devastating impact the bushfires are having on individuals, communities and wildlife around Australia and we want to help. So we have partnered with the Red Cross Disaster Relief & Recovery Fund to raise funds that will go directly towards helping bushfire relief in affected areas, and we’re asking for your support. In addition, this Thursday we will donate A$1 for every transaction made globally to the Australian Red Cross, with a minimum pledge of A$200,000. That means, any purchase made through Afterpay this Thursday will be in support of bushfire recovery,” the company shared via LinkedIn.
Mosaic Brands is donating $1 million worth of clothing and $50,000 to the St Vincent de Paul Bush Fire Appeal. “‘This is a sombre time for all of us and our thoughts are with those affected by the devastating bush fires raging throughout our beautiful country. Our team members and stores have strong relationships with their communities – especially in many of the regions affected by the bush fires – and we hope these donations will be of help to those who have suffered loss as they begin to rebuild their lives,” explained Scott Evans, Mosaic Brands’ CEO.
The ARA and Good360
The Australian Retailers Association is partnering with the charity, Good360, to collect surplus stock and goods from retailers and redistributing them to retailers affected by the bushfires. “The ARA and Good360 are partnering on a campaign to collect goods from retailers who haven’t been touched by bushfires to redistribute them to those who in some cases have lost everything,” Russel Zimmerman, the Executive Director of the ARA explained. You can read more about the initiative here.
The Iconic has joined the All In campaign, an Australian Retail x Red Cross Bushfire Disaster and Recovery initiative. This involves the inclusion of two drop-off donation hubs at the Iconic’s CBD Headquarters and Western Sydney Fulfilment Centre and donating 100 percent of all profits to support affected communities with immediate financial assistance. “Like everyone across Australia and globally, we’re deeply saddened by the bushfires burning across our country and the devastating effect on communities, wildlife, our firefighters and the Australian landscape. Bushfire recovery is a complex and on-going issue that Australians will be grappling with for months – if not years – to come. We wanted to ensure that our approach provides assistance to those in need not just immediately via financial support, but in the difficult times ahead through a long-term solution that supports the urgent storage and fulfilment needs of various charity organisations,” explained Erica Berchtold, Chief Executive Officer for The Iconic.
Winning Group is pledging to donate $30,000 to NSW Rural Fire Service, the Australian Red Cross Disaster Relief and Recovery and the WIRES Inc Wildlife Rescue. “Like all Australians, I am devastated to see the impact that the bushfires are having on our land, our wildlife and our communities and I am extremely grateful to those who are bravely putting their lives on the line to fight the fires. With a long road ahead, it’s incredible to see the spirit and action demonstrated by so many Australians and people from across the world, helping out our communities when they need it most,” John Winning, CEO of Winning Group, shared on LinkedIn.
“Next Thursday General Pants Co. will be donating all profits from our entire store network to the Red Cross Disaster Relief fund. Whilst our contribution and the support of our customers will make a difference I want to ask you to join us to make this a much larger and more meaningful event. A National Retail Disaster Relief Initiative. Collectively we all can make a real difference if we do this together,” said Sacha Laing, the CEO of General Pants Group on LinkedIn.
“The size and scale of these fires in many parts of Australia is unprecedented. But so is the incredible wave of support we’ve seen from people and businesses around the country and overseas,” explained Belinda Dimovski, Head of Engagement and Support at Australian Red Cross.
– Welcome people in evacuation centres and recovery hubs. Listening, comforting, making people’s wellbeing their number one priority.
– Provide emergency grants to those who’ve lost their homes to fires this summer, to cover immediate and everyday expenses.
– Stay long after the disaster has passed via 1:1 support as people recover, and resilience programs for the wider community.
– Provide ongoing training, education and community outreach in preparation for the next disaster, be it here in Australia or further afield.