RMIT is Dropping a ‘Brand Experience’ Course with Iconic Aussie Brands

Power Retail By Power Retail | 21 Aug 2020

RMIT is partnering with three major Australian brands to create a new six-week course on Brand Experience.

With Brand Experience becoming an in-demand factor within marketing strategies, it’s expected that it will grow 22 percent in the next five years.

“Brand strategy is at the heart of the most successful leading businesses, and we are proud to be working with such iconic partners to introduce our newest offering Brand Experience,” said Helen Souness, the CEO at RMIT Online.

“There is often a divide between customer experience and brand, and this course tells you that you don’t have to be one or the other, you can be both.”

A few of Australia’s leading online brands and retailers – THE ICONIC, Vegemite and Koala – are joining together to help formulate the course.

“”Never stop learning’ is one of the eight core principles that we at THE ICONIC live by, so it’s humbling to be able to share what we’ve learnt over the years with a new audience. THE ICONIC is redefining the future of retail in Australian and New Zealand; we want to create a better future by liberating the world from meaningless constraints. We’re excited to extend our knowledge to help further educate those who want to learn more about Brand Experience at RMIT Online,” said Alexander Meyer, the Chief Marketing Officer for THE ICONIC.”

The course aims to cover a myriad of strategies for Brand Experience, and will ‘help all levels of an organisation pitch strategies impacting their brand experience, as well as create a brand promise that resonates with their customers’.

“The marketing landscape is changing rapidly and our portfolio reflects this, now covering a breadth of marketing areas, including emerging technologies, MarTech, analytics, channel marketing and brand experience. As consumer marketing continually evolves, brand ambassadors will need to continually refresh their skills and keep up with emerging trends,” said Souness.

In addition to the three Aussie brands, brand agency, Thinkerbell, will work together to ‘uncover the growing trend in brand homogenisation and encourage marketers to nurture differentiation’ for brands.

“Understanding the entire brand experience is at the centre of good marketing. There are many distractions in today’s complex world for people to focus on, but understanding and delivering a unified brand experience to the customer is the best way to build value into any business,” said Adam Ferrier, the Founder of Thinkerbell.

“Brand experience is understanding the brand in its entirety, and ensuring all parts of the business are delivering on the same organising idea. Branding as a concept is largely misunderstood and relegated into the world of design and communications – but at its core, it should drive everything the business does. This course shows people how to do that.”

The first intake of this six-week course begins in October 2020.

Brands like Vegemite offer distinctive marketing tactics and will share its learnings to help create an ‘iconic’ brand. “Vegemite is arguably Australia’s most iconic brand. It has a clear meaning, is distinctive and a household name. Many people who want to understand marketing can possibly learn a bit from what this little yeast based spread does so well. We’re proud to be a part of this online course and share some of our learnings,” said Matt Gray, Head of Marketing at Bega Foods.

Furthermore, Koala Mattresses offer the learnings behind its ‘disruptive’ industry breakthrough. “Koala was able to disrupt a relatively stagnant industry by marrying brand marketing efforts to the overall customer experience, ensuring that both delivered on our ultimate promise: to make the way you live better,” said Peter Stoterdyk, Chief Marketing and Technology Officer at Koala.

Like this story? Click here to find out more about Power Retail E-Commerce Intelligence or here to sign-up for the free weekly Pulse Newsletter for more essential online retail content.

3 Comments

3 thoughts on “RMIT is Dropping a ‘Brand Experience’ Course with Iconic Aussie Brands”

  1. Fiona says:

    Sounds interesting, where is the link to the course content, costs and sign up info please?

    1. Ally Feiam says:

      Hi Fiona – you can find out more about the RMIT short course by checking out this link: online.rmit.edu.au. This course is $990 and begins in October 2020. Hope this helps!
      Cheers, Ally.

  2. Audible overview 2020 says:

    Can Audible Function?
    You receive a free audiobook and take out a free trial of Audible.
    This really is among even an originals or
    the classics.
    At the end of the trial, you can purchase a monthly subscription of Audible.
    You will need to sign up to your membership with your Amazon account.

    Audible awards with a single credit each month. You
    can take advantage of this credit to buy Audible audio books in various categories including technology, fashion,
    love, social media, advertisements, etc..
    If you want to purchase books, then you can purchase more Audible credits or pay per sound book.

    Lately, a member can download two of six Audible Originals.
    They don’t cost any credits. You can continue to keep
    these Audible Originals .
    You own Audible audio books on your library even in case you cancel your subscription.
    You can listen to Audible books anyplace using apps for Windows, your telephone or Mac computer or Alexa device.|

    With more than 300,000 names to its name, Audible is the world’s biggest
    seller and manufacturer of audiobooks.
    Audible Review http://iavapac.org/2020/08/14/is-audible-really-worth-14-95-a-month-yes-however-it-depends/

Leave a Reply

Your email address will not be published. Required fields are marked *

[gravityform id="11" title="false" description="false" ajax="true"]
<script type="text/javascript">var gform;gform||(document.addEventListener("gform_main_scripts_loaded",function(){gform.scriptsLoaded=!0}),window.addEventListener("DOMContentLoaded",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener("DOMContentLoaded",o):document.addEventListener("gform_main_scripts_loaded",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook("action",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook("filter",o,n,r,t)},doAction:function(o){gform.doHook("action",o,arguments)},applyFilters:function(o){return gform.doHook("filter",o,arguments)},removeAction:function(o,n){gform.removeHook("action",o,n)},removeFilter:function(o,n,r){gform.removeHook("filter",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+"_"+e.length),gform.hooks[o][n].push({tag:i,callable:r,priority:t=null==t?10:t})},doHook:function(n,o,r){var t;if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[n][o]&&((o=gform.hooks[n][o]).sort(function(o,n){return o.priority-n.priority}),o.forEach(function(o){"function"!=typeof(t=o.callable)&&(t=window[t]),"action"==n?t.apply(null,r):r[0]=t.apply(null,r)})),"filter"==n)return r[0]},removeHook:function(o,n,t,i){var r;null!=gform.hooks[o][n]&&(r=(r=gform.hooks[o][n]).filter(function(o,n,r){return!!(null!=i&&i!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][n]=r)}});</script> <div class='gf_browser_unknown gform_wrapper fix-om-styling_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_11' ><div id='gf_11' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_11' id='gform_11' class='fix-om-styling gform_legacy_markup' action='/news/rmit-is-dropping-a-brand-experience-course-with-iconic-aussie-brands/#gf_11' > <div class='gform_body gform-body'><ul id='gform_fields_11' class='gform_fields top_label form_sublabel_below description_below'><li id="field_11_2" class="gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible" ><label class='gfield_label' for='input_11_2' >Email Address<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_2' id='input_11_2' type='text' value='' class='large' placeholder='Email' aria-required="true" aria-invalid="false" /> </div></li><li id="field_11_3" class="gfield gfield_contains_required field_sublabel_hidden_label field_description_below hidden_label gfield_visibility_visible" ><label class='gfield_label gfield_label_before_complex' >Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_complex ginput_container no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name' id='input_11_3'> <span id='input_11_3_3_container' class='name_first' > <input type='text' name='input_3.3' id='input_11_3_3' value='' aria-required='true' placeholder='First Name' /> <label for='input_11_3_3' class='hidden_sub_label screen-reader-text'>First</label> </span> <span id='input_11_3_6_container' class='name_last' > <input type='text' name='input_3.6' id='input_11_3_6' value='' aria-required='true' placeholder='Last Name' /> <label for='input_11_3_6' class='hidden_sub_label screen-reader-text'>Last</label> </span> </div></li><li id="field_11_5" class="gfield gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible" ><label class='gfield_label' for='input_11_5' >Company / Organisation<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_5' id='input_11_5' type='text' value='' class='large' placeholder='Company' aria-required="true" aria-invalid="false" /> </div></li><li id="field_11_6" class="gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" ><div class='ginput_container ginput_container_text'><input name='input_6' id='input_11_6' type='hidden' class='gform_hidden' aria-invalid="false" value='NOT PROVIDED' /></div></li><li id="field_11_7" class="gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" ><div class='ginput_container ginput_container_text'><input name='input_7' id='input_11_7' type='hidden' class='gform_hidden' aria-invalid="false" value='NOT PROVIDED' /></div></li><li id="field_11_8" class="gfield gform_hidden field_sublabel_below field_description_below gfield_visibility_visible" ><div class='ginput_container ginput_container_text'><input name='input_8' id='input_11_8' type='hidden' class='gform_hidden' aria-invalid="false" value='NOT PROVIDED' /></div></li><li id="field_11_9" class="gfield gform_validation_container field_sublabel_below field_description_below gfield_visibility_visible" ><label class='gfield_label' for='input_11_9' >Email</label><div class='ginput_container'><input name='input_9' id='input_11_9' type='text' value='' /></div><div class='gfield_description' id='gfield_description_11_9'>This field is for validation purposes and should be left unchanged.</div></li></ul></div> <div class='gform_footer top_label'> <button type="submit" class="button-3" id="gform_submit_button_11">SUBSCRIBE</button> <input type='hidden' name='gform_ajax' value='form_id=11&amp;title=&amp;description=&amp;tabindex=0' /> <input type='hidden' class='gform_hidden' name='is_submit_11' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='11' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_11' value='WyJbXSIsIjRjNDYzMzMwNzM3OTFjM2ZlOGZhNjY2ZDA4ZDVlMDcyIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_11' id='gform_target_page_number_11' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_11' id='gform_source_page_number_11' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;"><label>&#916;<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js" name="ak_js" value="48"/><script>document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_11' id='gform_ajax_frame_11' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe> <script type="text/javascript"> gform.initializeOnLoaded( function() {gformInitSpinner( 11, 'https://powerretail.com.au/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery('#gform_ajax_frame_11').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_11');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_11').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_11').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_11').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_11').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_11').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_11').val();gformInitSpinner( 11, 'https://powerretail.com.au/wp-content/plugins/gravityforms/images/spinner.svg' );jQuery(document).trigger('gform_page_loaded', [11, current_page]);window['gf_submitting_11'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_11').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_11').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [11]);window['gf_submitting_11'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_11').text());}, 50);}else{jQuery('#gform_11').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [11, current_page]);} );} ); </script><script type="text/javascript"> gform.initializeOnLoaded( function() { jQuery(document).on('gform_post_render', function(event, formId, currentPage){if(formId == 11) {if(typeof Placeholders != 'undefined'){ Placeholders.enable(); }} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); </script><script type="text/javascript"> gform.initializeOnLoaded( function() { jQuery(document).trigger('gform_post_render', [11, 1]) } ); </script>