Radio Rentals Just Got an Upgrade – Snaffle

Power Retail By Power Retail | 20 Aug 2020

Radio Rentals is experiencing a rebirth, launching its rebranded image and name this week.

Snaffle, the new online appliance retailer, is proving Aussie consumers with home appliances, computers, furnishings and electronics with a short-term rental contract. Each rental period is available for contracts under one to three years.

Snaffle is breaking into the market with the launch of its first sales event, ‘Don’t tell Dave Sale’, with products from Apple, Samsung and Sony.

Snaffle was launched by the investor group, Aspire42, which follows its acquisition of inRent and the brand name of Radio Rentals, in June 2020.

“The 60-year legacy of providing affordable consumer goods via Radio Rentals in South Australia will continue but with a modern online twist. We will work to provide the very best solutions and service so customers can enjoy the ‘must-haves’ of life with peace of mind,” said Wayne Richardson, the Managing Director of Snaffle and Aspire42.

When it comes to the reasoning behind the acquisition is its ‘attractiveness’, said Paul Winslow, Chief Marketing Officer. “The Radio Rentals name in South Australia was an attractive option for us, as it fits nicely into our stable of existing consumer leasing businesses.

“To be able to take on an iconic name and have it as an integral part of the history of our new brand was an added bonus on top of the commercial opportunity to take on the inRent book of business. We can now offer their loyal South Australian customers a new rental option and expand that across the country as an online-only option.”

The rental model isn’t anything new, but it feels as if it’s ready for a resurgence. “It’s about how we treat our customers,” Winslow told Power Retail. “In the first instance, we look to give them a better deal. That starts with pricing; we want to break the mould of compounding the cost of a rental if you take out a longer contract.

“We don’t believe people should be penalised for wanting to pay for products in this way. The rental and subscription economy is such a common part of modern life and we want to bring the consumer leasing industry into line with that and away from its historical association.”

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8 Comments

8 thoughts on “Radio Rentals Just Got an Upgrade – Snaffle”

  1. Rob M says:

    they got one thing right. The rental industry does need a change its called afterpay. Stay away from these crooks. Look up Snaffle on Urban dictionary. Describes them well.

  2. Dianne says:

    BEAWARE all promises and verbal agreements made by in rent are now nulinvoide this lot want blood $5000 worth of goods will cost in excess of $15000 over a 60 month contract you can not get out of.

  3. darren skilton says:

    Just seeing if I can up grade my tv

  4. Cheryl Bickley says:

    Like what I have read the information you have provided I was an existing member of radio rentals never missed a payment I am now needing a bigger fridge can you please send me some information.

  5. Frederick N. Foyle says:

    I have been dealing with InRent for quite a number of years and now I wish to add an item to my account but I cannot work out how it is done. Any assistance would be appreciated. ( ps. I still have an active account.)

  6. Fiona Brown says:

    Idiots. They think they’re doing “new marketing”.
    All they are doing is REALLY REALLY annoying people with unsolucited push text messages.

    A guaranteed way to ensure people don’t trust them.
    DON’T BUY from unsolicited sources. These people are untrustworthy crooks.

  7. Debbie Old says:

    Bloody rogues. My son has a

  8. Debbie Old says:

    My Son, who is on a disability pension, has made 6 purchases through Radio rentals, complete rogues. Television completely stopped working 3 weeks before the end of contract, (planned obsoletion is my guess) but they have closed all their stores and basically want nothing to do with it. After 4 weeks of trying to get someone to reply to him, they told him, to take it to a Betta Electrical store for repair. How does someone take a 60” TV on a train and bus 50kms away. They should be coming and collecting it and taking it to get fixed. It has been there for weeks now and no one has called him about the progress of the repair.
    This is the worst customer service that I have ever experienced in my life. Do not do any business through Power Retail.

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