New Startup Connects Online Retailers with Charities

By Rory Betteridge | 07 Oct 2014

A new innovation for online retailers has Australian shoppers sharing their online expenditures at certain retailers with a number of charities.

An Australian couple has launched a new browser plug-in that allows online shoppers to donate to charities of their choice through their favourite retailers. The Generous Shopper, brainchild of Brisbanites Sarah and Arunava Chatterjee, has shoppers donating to charities through their usual online shopping activity without it costing them an extra cent, and Fairfax reports that over 900 retailers across the country have already signed up to the service.

“Once people register to become a Generous Shopper they can download a plug-in that will automatically detect when they are on shopping partner websites,” Ms Chatterjee told Fairfax. “There’s also the option of shopping straight through the Generous Shopper website.”

“Whenever people shop on one of our shopping partner websites a percentage of their spend is committed to us. We accumulate that in a trust account and every three months that’s donated to charity, as directed by the shoppers.”

Of the 900 partners, currently 240 and counting are signed up to the plug-in, allowing shoppers to donate to a number of registered charities including Beyond Blue, CARE Australia, the Asylum Seeker Resource Centre and Habitat for Humanity. Retailers supporting the new service, including The Iconic, ASOS, Adairs, Rebel Sport, Contiki and Expedia, integrate the plug-in with their payment systems, and elect how much of their sales go towards The Generous Shopper, between 1-35 percent.

Chatterjee told Fairfax that the $14 billion spent online every year in Australia making Aussies greater online spenders per capital than even the US. Having even one percent of this go towards charities would make a huge difference.

While accounting for maintenance and service fees, a minimum of half the revenue collected by The Generous Shopper will be donated to charities, until the service generates over $1 million, at which point a minimum of 75 percent will be donated. Exactly how much money the service generates is published to users via email, accompanied by details of the services the donations will be funding. One such service is already making plans, with Gold Coast-based charity Assist A Sista announcing their share of the funds will go towards their Assist 2 Learn program, helping women escaping domestic violence prepare their children for school.

“This program allows us to provide new uniforms, backpacks, shoes and extracurricular activities for every child that has to start a new school when they enter refuge,” Nicolle of Assist A Sista told Fairfax. “One online shopper could raise hundreds of dollars every year and won’t even need to change their shopping habits.”

0 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *