THE ICONIC’s New TVC Kicks A Goal

Power Retail By Power Retail | 13 Aug 2020

THE ICONIC is working up a sweat with the launch of its new Sports-themed TVC campaign and website refresh, in conjunction with Thinkerbell.

THE ICONIC is launching a refreshed site, to highlight its sports offering. In addition, the retailer has released a new TVC featuring a sports theme. The ‘Sport Has A New Player’ TVC is in partnership with Thinkerbell and showcases retailer’s sports-related assortment that’s home to over 100 international and local brands.

The onsite refresh features new banners, complete with GIFs and vibrant colours. “When we entered the sport market four years ago we wanted to ensure we did this in an ICONIC way,” said Alexander Meyer, the Chief Marketing Officer at THE ICONIC.

“Our latest sport TVC does just that. It captures the same sense of liberation and self-expression that’s embedded across our entire business while reminding our customers that we have the best sports brands, the best sports products and the best delivery across the country. THE ICONIC is the premier destination for sport in Australia and New Zealand, and this is only just the beginning.”

Some of the brands featured in this new campaign include Nike, Adidas, Puma and P.E Nation. The goal behind this campaign is hero creative plays on the retailer’s ‘unique assortment’ and delivery proposition. Furthermore, the campaign showcases its product offering through four ‘futuristic’ sporting backdrops.

“Sometimes the right thing to do is let the product do the talking. We’ve added a few lightning bolts and special effects, but basically, we just wanted to show THE ICONIC’s impressive assortment in an interesting way. Heckler were further great creative partners in helping bring this to life,” said Paul Swann, the Chief Creative Thinker at Thinkerbell.

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