What Klarna and NRA’s New Partnership Offers Retailers

Power Retail By Power Retail | 30 Jul 2020

The National Retail Association (NRA) and Klarna have signed a partnership to secure a stronger retail sector during struggling circumstances. 

The two organisations aim to provide research, data, strategic insight and ‘enduring value’ to each NRA member, as well as navigating them with assistance over this period of change, challenge and struggle.

As consumer preferences and behaviour changes rapidly throughout the current landscape, there’s never been a better time for retailers to understand, stay connected and adapt to these trends and changes, to remain sustainable during tough circumstances.

Members of the NRA can get access to reports, the first of which was released with insights from the recent Retail HackGames e-Edition, hosted by MI Academy.

“As technology continues to advance, customer expectations adapt alongside them,” said Dominique Lamb, the CEO of the NRA. “Customers expect convenience, and offering various payment options is one way to assure frictionless transactions.”

The recent momentum for Klarna is unprecedented, and this new partnership aims to continue building relationships with retailers across Australia, as well as with banks and other retail organisations.

“Given the growth of the Buy Now, Pay Later platforms in recent years, it only makes sense for the National Retail Association to form this strategic partnership. Klarna is ideally positioned to provide valuable insights to our members. Their global footprint gives access to a wealth of data and valuable insight,” Lamb continued.

The NRA is ‘pleased’ to build on its existing relationship with the CBA, which Klarna is also connected with, as well as its new partnership with Klarna to “provide value to members”.

Klarna joined forces with the Commonwealth Bank of Australia to deliver its products and services to other Australian retailers.

“It’s important that Australian retailers have a strong voice and we are proud to stand behind the National Retail Association and its 28,000 shopfronts,” said Fran Ereira, the ANZ Country Head for Klarna.

“Klarna is in Australia to deliver choice, insight and value to Australian retail businesses. We are dedicated to supporting this important sector and the contribution it makes to our economy in a time of great change.”

The new partnership’s goal is also to provide education and guides for local brands and retailers for the best ways to attract new customers and a new generation of e-commerce-savvy and digitally-native shoppers.

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