Winning Group Welcomes New Retailer ‘Andoo’ to its Expanding Portfolio

Power Retail By Power Retail | 05 Apr 2022

It’s been a busy couple of weeks for Winning Group, as it announced the launch of its new online retail platform, Andoo.

Last week Winning Group announced it was acquiring bespoke furniture retailer, Spence & Lyda, and launching Winnings, an online lifestyle and luxury destination.

Now the Group is expanding further into the furniture industry with Andoo. This platform will retail furniture, bedding and appliances, citing itself as the ‘home of feel-good living’.

The retail platform will house brands such as Bosch A.H. Beard, LG, Sleepmaker, Sealy and many others.

“We are delighted to launch Andoo, the home of feel-good living. Andoo’s purpose is to help Australians have a worry-free and feel-good shopping experience for their entire home; from searching for a product, through to delivery, what they do with the packaging and old products and how they use their new products efficiently,” explained John Winning, CEO of Winning Group.

“We genuinely care about the customer, the community and the planet. Our goal is for customers to feel good at home and get on with their busy lives, and together, that we contribute to our community and planet.”

The online retailer will rely on the existing Appliances Online customer service model, which includes next-day delivery, free removal of old products and Australian-based support. “Through providing Appliances Online’s legendary service for the past 17 years, we understand what makes an online shopping experience delightful and a customer happy,” said Sven Lindell, the CMO of Winning Group.

“We are proud to now provide an entire shopping experience for the home, offering customers care, delight and choice. Andoo is as much about providing quality, on-trend products, as it is providing the customers with a legendary service experience and ensuring their positive feelings across the lifecycle of products in their home.”

Andoo is the latest venture by Winning Group | via Andoo

As part of the launch of its new online platform, Andoo, Winning Group is partnering with Good360, pledging $500,000 worth of furniture, mattresses and appliances for flood-affected communities throughout NSW and Queensland.

“Andoo recognises the social and environmental challenges facing our planet, so this partnership works to take more action to improve the experiences of the Australian communities that need our care most,” said John Winning of the pledge with its charity partner. “Andoo was created with a mission to create ‘feel good’ moments’ and in the challenges we face ahead, we know that our efforts to care for the planet and vulnerable communities will only become more pertinent.”

It’s been a busy few weeks for Wining Group. Just last week, Winning Group announced the launch of Winnings, a lifestyle and luxury home platform. The flagship store will open in its Redfern Showroom later in the year, the CEO shared. “Our Flagship Redfern Showroom will be the first of many Winnings lifestyle and luxury destination stores for the home, where we will continue on our mission to provide the best shopping experience in the world,” he said.

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