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Woolies to Pause Physical Catalogue, Continues Ramping Up Digital
Woolworths supermarkets are planning to pause their physical catalogues and will replace them with a weekly online version as part of a trial for 12 weeks.
Retailers across the globe have made the same call in favour of digital catalogues – Coles made a similar announcement in August 2020.
For regions that are deemed ‘digitally savvy’, Woolies will roll out a digital catalogue trial, which is accessible with a QR code, the Woolies App and email.
“As more of our customers turn to our website and app to shop, we’re trialling a pause on the delivery of our weekly printed catalogue in a select number of areas where our digital catalogue has proved most popular,” explained a Woolworths representative.
“Customers in these locations can still pick up a copy from their local store as well as viewing the catalogue online or via the Woolworths app.”
The supermarket has plans to expand its digital offering as online shopping continues to take over the country.
Not only is this a more cost-effective option for retailers, but it’s also the natural progression to a digital retail experience.
Woolies will be pausing its physical catalogues for 12 weeks as a trial but plans to keep them in certain areas that aren’t as tech native.
“We’ll continue to offer our printed catalogue alongside our digital version for the foreseeable future, so our customers can access it in the way that works best for them,” the representative said. “As always, we’ll listen to our customers and tailor our approach in line with their evolving needs.”
Last year, IKEA explained it would be removing its much-loved catalogue after more than seven decades.