NP Fulfilment Appoints Luke James as COO to Fuel Business Growth
ANZ order fulfilment company, NP Fulfilment is continuing its growth strategy, with the arrival of Luke James as its new Chief Operations Officer.
With more than 20 years of experience under his belt, James plans to focus on the continued growth of the business, particularly in the online retail space. He will report to CEO, Rodney Bartley.
NP Fulfilment is an order fulfilment company that operates throughout Australia and New Zealand. The business specialises in inventory management, pick and pack services and warehousing.
Luke James has previous experience with retailers and suppliers across many facets and industries. His roles spanned across businesses such as THE ICONIC, eBay, DHL Supply Chain, and Toll Global Express. Most recently, he held the role of Supply Chain Director for the online alcohol retailer, BoozeBud. Described as someone with a passion for online retail, James said he looks to his previous experience to further enhance the NP Fulfilment capabilities and better support retailers of all sizes.

Luke James, recently-appointed COO of NP Fulfilment
“‘I’ve long been passionate about online retail and the services that support them,” he said. “… and with the capability that NP Fulfilment already has, I’m excited to bring my experience and continue the evolution of the business. Our aim is to cement NP Fulfilment as the first choice fulfilment partner for online retail.”
Rodney Bartley, the CEO of NP Fulfilment shared his delight for the appointment, expressing that James’ past dealings with supply chains, third-party logistics and transport will be a key instrument for the business’ growth strategy.
“I am delighted to appoint Luke James as our COO,” Bartley said. “His experience across e-commerce and logistics combined with his proven ability at identifying opportunities, developing partnerships, and leading initiatives, will help build on NP Fulfilment’s current success and deliver an exciting future for our company.”
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