OZSALE Rebrands with Global Expansion on the Table

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By Published On: September 13, 20210 Comments

OZSALE, the online retailer famous for its 'off-prices', is undergoing a major rebrand as it plans for global expansion.

The Australian e-commerce platform has applied a refresh to its website that coincides with its plans for marketplace expansion.

This new site features improved navigation and a ‘new e-commerce experience’ to create a frictionless shopping journey. “Our investment into a new visual identity and an improved digital experience will now help us consolidate our market-leading position as we look to capitalise on our rapid growth trajectory,” said Carl Jackson, CEO of OZSALE.

“From Ballenciga to Bonds, OZSALE is Australia’s leading off-price retail destination,” Jackson continued. “More than one million Australians trust us every month to deliver the country’s best deals – from family essentials to a touch of luxury with affordable designer fashion.”

OZSALE is leading up to celebrate its 15th anniversary and has come a long way regarding its e-commerce layout.

via Wayback Machine

What OZSALE looked like in 2008 | via Web Archive

The retailer also manages its own online marketplace, with integrations from Channel Advisor, Neto and Shopify. As part of its 15th anniversary and website refresh, OZSALE will expand its marketplace across the ditch to New Zealand.

“The launch of our marketplace into New Zealand represents an important strategic milestone in our growth plans,” said Jackson. “We now look forward to working with new and existing supplier partners, both in New Zealand and Australia, in the months ahead.”

OZSALE’s new look platforms | via OZSALE

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