The Iconic’s Patrick Schmidt Takes On New Role

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By Published On: January 24, 20180 Comments

Patrick Schmidt, boss of The Iconic since 2013, is stepping up to a new role while the online retailer searches for its next leader.

Global Fashion Group “GFG”, the leading online fashion and sports destination for growth markets, has announced that its Board of Directors has appointed Patrick Schmidt and Christoph Barchewitz as Co-Chief Executive Officers effective 1 February 2018.

The Co-CEOs will be responsible for the overall strategic and operational development of GFG and work closely with the management teams of GFG’s fully-owned regional businesses Dafiti (Latin America), Lamoda (Russia & CIS), Zalora (South East Asia) and THE ICONIC (Australia and New Zealand), as well as minority-owned Namshi (Middle East).

Under the new leadership, GFG will continue to expand its position as the leading online fashion and sports destination in its markets, strengthen partnerships with international and local brands and further improve customer experience.

“Patrick and Christoph are the perfect fit for the next chapter of GFG,” says GFG’s Chairman Cynthia Gordon. “Patrick has built THE ICONIC, GFG’s business in Australia and New Zealand, into the market leader in the region, increasing revenue by eight times in four years. His deep operational knowledge and leadership track record will be a cornerstone of GFG’s success. Christoph has established a broad understanding of all five regional businesses through his role on the Board of GFG since 2015. Christoph has architected key strategic alliances such as the Ayala / Zalora joint venture in the Philippines and the Emaar Malls / Namshi partnership in the Middle East. Patrick and Christoph have the perfect complementary skill set and experience to translate GFG’s vision and strategy into world-class execution and benchmark customer experience.”

Patrick Schmidt, Co-CEO of GFG, says: “Moving into my new role at GFG is a true privilege and I’m thrilled to be able to continue working with THE ICONIC, as well as the broader GFG team. When I joined THE ICONIC four and a half years ago, what I saw was a company with unlimited growth potential. Today, both Christoph and I see the same potential in GFG. I am deeply humbled by the opportunity to lead GFG with Christoph and look forward to working together. In addition to my new role, I will continue as CEO of THE ICONIC until a successor is named later this year, and its continued success will remain my utmost priority.”

Schmidt has fifteen years of experience advising, leading and growing businesses. He has led THE ICONIC as CEO since 2013 and has made Australia one of GFG’s key markets. Prior to joining THE ICONIC, Patrick Schmidt founded Groupon Australia and later oversaw Groupon’s Latin American business. He started his career as a strategy consultant at Boston Consulting Group.

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