PetO: Family Owned Pet Store Takes on the Big Dogs

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By Published On: May 29, 20240 Comments

In a landmark anti-competitive deal, independently owned NSW pet store PetO will be expanding across the country.

Founded by brothers, Nick Greenhalgh and David Rowe in 2006, PetO is Australia’s largest independently owned pet specialty store. 

Currently the pet specialty store operates 17 New South Wales based stores, housing an extensive range which includes more than 5,000 cat and dog products across 200 brands and a loyalty program boasting over 250,000 members. 

PetO has this week announced a landmark acquisition of 41 new retail stores and 25 vet clinics across Victoria, Western Australia, Queensland, and Tasmania. This move will “reshape the country’s pet specialty retail offering, establishing the Sydney-based business as a clear and credible third player in the rapidly growing market, alongside Petbarn and Petstock.”

The acquisition comes as the ACCC has delivered a court-enforced divesture notice to Petstock and Woolworths, following anti-competitive behaviour in the market.

“Australia is right now experiencing record levels of pet ownership and increased demand for pet products,” said Mr Greenhalgh, “We couldn’t think of a more exciting time to be expanding across the country.”

As part of the nationwide expansion, PetO will absorb and operate the renowned brands Best Friends, Our Vet, My Pet Warehouse and Pet City. PetO anticipates its revenue to triple because of the acquisition and is expected to climb to circa $200 million in the next financial year.

As part of the nationwide expansion, the PetO team will grow tenfold to 1,000 staff. Existing staff from the acquired stores will be retained, while additional positions will be created within a new support team.

PetO will continue to operate its acquired businesses under their existing brands throughout the transitional period.

“We respect these brands, they have worked hard to develop strong recognition and their people are experts in their field,” said Mr Greenhalgh. “We are approaching the integration with curiosity and in consultation with the wider team, so we look forward to going on this journey together.”

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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