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Powertrain’s Strong Lunge Forward in the Fitness Industry

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By Published On: May 20, 20190 Comments

Klika has announced 30 per cent growth in its annual sales, along with the launch of its latest website, Powertrain.com.au.

The e-commerce group operates a hybrid business model, with significant online market share across many categories, including household items and private label products through its platforms, Klika, Kahunaplay, Dropsite and Powertrain.

“We have had an annual 30 per cent growth in our website sales and successfully reverse engineered the traditional wholesale business model, creating what we refer to as an “e-wholesale business”. We supply products and brands which we have created to other e-tailers with the additional service of delivering the products directly to their customers. This has allowed us to bridge the gap with quality and affordable products in a price-sensitive environment, without the need for costly and intangible above the line marketing, and overheads,” explained Director of Commercial Operations, Leo Zaitsev.

The Powertrain brand recently celebrated its sixth birthday, with close to one million products being delivered across Australia and New Zealand. The product lineup consists of cardio, weights, home gyms, treadmills, gymnastic equipment and much more. ” I don’t believe there is another Australian brand like PowerTrain which offers the depth of products and local customer support that we do. Also unlike our competitors, we focus on the quality of the product and growing the brand, rather than discounting and ultimately cutting corners on the quality and durability of the product.  We have the range, local customer support as well as the local showroom for customers to play around with the products before they commit to buying them. The next logical step for the brand is expansion into activewear, which we aim to launch before the end of the year,” said Zaitsev.

Founded in 2005, Klika Group offers unique hybrid e-commerce and wholesale business model, offering products directly to consumers and across Australian marketplaces such as MyDeal, MYER and Catch Group. Klika Group owns 18 private labels including Powertrain Fitness, Yukon Trade and Kahuna Trampolines. Klika has been listed as one of Power Retail’s Top 100 Retailers and has a focus on ‘bulky profile categories’ and a true omnichannel presence.

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