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Power Retail’s Spotlight Series Reports empower e-commerce industry professionals with the insights they need to make better decisions.
Each report is based on nationwide research, with over 5,000 retailer and consumer respondents and addresses a key e-commerce challenge. The series is an invaluable resource for e-commerce professionals looking to stay ahead of the game in an increasingly competitive market.
About this Report
The use of influencers has become an accepted marketing tool for online retailers. Despite its prevalence, however, best practice in using influencers has not yet been established.
This Spotlight Series report: Influencers – Are Online Shoppers Really Listening? provides online retailers with decision making insights from both the shopper and online retailer perspectives and the benefits of using influencers for customer engagement may have for your brand.
- Impact Influencers Have On Australian Online Retail
- What Do Shoppers and Followers Want From An Influencer
- Shoppers and Followers Favourite Ways To Receive Influencer Content
- Retailers Selection Of Influences
- Influencer Utilisation and Impact
Plus more than 30 pages of other key insights, data and charts.
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