Spotlight Series

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Power Retail’s Spotlight Series Reports empower e-commerce industry professionals with the insights they need to make better decisions.

Each report is based on nationwide research, with over 5,000 retailer and consumer respondents and addresses a key e-commerce challenge. The series is an invaluable resource for e-commerce professionals looking to stay ahead of the game in an increasingly competitive market.


About this report:


The use of influencers has become an accepted marketing tool for online retailers. Despite its prevalence, however, best practice in using influencers has not yet been established.

This Spotlight Series report: Influencers – Are Online Shoppers Really Listening? provides online retailers with decision making insights from both the shopper and online retailer perspectives. In this report, Power Retail synthesises insights from over 9,750 interviews with online shoppers and Australian online retailers, Power Retail’s exclusive retailer advisory panel, and a review of over 30 published studies.

Report Contents: 

    • Context
    • Follower Characteristics
    • Influencer Impact
    • Follower Engagement
    • Retailer Engagement
    • Influencer Utilisation