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The Website Excellence Series:
The Website Excellence Series is produced by Power Retail and veteran digital strategist Greg Randall. With deep insights, and a comprehensive guide for online retailers, this series provides clear vision into how to drive sales and profits online whilst supercharging your overall website.
Main Category Page Best Practice:
This guide explores, in detail, how to construct a best practice main category page for both desktop and mobile. It is on these main category pages that the consumer is first introduced to content relevant to their buying intent and is therefore a crucial page to understand and deconstruct for retailers.
With an in-depth exploration of intuitive category naming, defining category layers and intuitive classification of products within categories, this book provides retailers with an effective starting point but also as a way to expedite the retailer’s digital evolution.