Power Retail’s Shopper Profile Reports are monthly deep-dives into key retail categories.

This report on Fast Fashion features 30+ pages and more than 70 charts telling you everything you need to know about the Fast Fashion online shopper.

Drawn from over 20,000 online shopper interviews conducted in the last six months, our findings include that:

• On average there were 3.1 items in shoppers’ most recent fast fashion transaction
• Only 25% of shoppers paid full price for their last fast fashion purchase
• 71% compared the price before purchasing
• 46% follow a women’s fashion influencer
• 97% are a member of at least one retailer loyalty program.