Shopper Profiles
Shopper Profile Report: Luxury Fashion & Accessories

Get unlimited access to this and 80+ other Power Retail publications with a Switched ON Insights membership for $1299.

Power Retail’s Shopper Profile Reports are monthly deep-dives into key retail categories.

This report on Luxury Fashion & Accessories shoppers features more than 10 charts telling you everything you need to know about how Australian’s view luxury products.

Drawn from over 9,000 online shopper interviews conducted in the last six months, our findings include that:

  • 20% of luxury shoppers are male
  • 24% of luxury fashion shoppers think their online spend will increase in the next 6 months
  • 72% of luxury fashion shoppers find their content from influencers via Instagram