Power Retail’s Shopper Profile Reports are monthly deep-dives into key retail categories.
This report on the Next Gen Shopper features 30+ pages and more than 70 charts telling you everything you need to know about the Next Gen online shopper.
Drawn from over 20,000 online shopper interviews conducted in the last six months, our findings include that:
- 72% of Next Gen shoppers do most of their browsing in bed;
- 47% of Next Gen shoppers believe that standard delivery should be 4-6 days;
- 60% of online shoppers under 25 will abandon their shopping cart prior to purchase