Shopper Profiles
Shopper Profile Report: Small Technology and Devices

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Power Retail’s Shopper Profile Reports are monthly deep-dives into key retail categories.

This report on Small Technology and Devices features 30+ pages and more than 70 charts telling you everything you need to know about the Small Technology and Devices online shopper.

Drawn from over 25,000 online shopper interviews conducted in the last six months, our findings include that:

  • 36 per cent of small technology and devices online shoppers make a purchase when they have nothing to do
  • 28 per cent prefer to browse while they’re lying in bed