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Power Retail’s Spotlight Series Reports empower e-commerce industry professionals with the insights they need to make better decisions.
Each report is based on nationwide research, with over 5,000 retailer and consumer respondents and addresses a key e-commerce challenge. The series is an invaluable resource for e-commerce professionals looking to stay ahead of the game in an increasingly competitive market.
About this report
In an era where consumer behaviour is more complicated than ever before and the entire retailer environment has been flipped on its head, does the age-old loyalty program still add value to an otherwise crowded landscape? While logic would suggest that loyalty programs should dwindle as other elements (including personalisation and AI) ramp up their efforts, the opposite seems to be true. That Amazon Prime and eBay Plus are leading the way with their loyalty programs shows that it’s vital for retailers to take note. It’s no longer just a question of whether to offer a loyalty program but the very make-up of such a program poses a complex question in itself. Most of all….do loyalty programs actually live up to their name and keep consumers loyal?
This Spotlight Series report: Loyalty Programs – Do Online Shoppers Really Care? provides online retailers with decision making insights on how both online shoppers and retailers engage with and value loyalty programs – key insights to help shape strategy and stay ahead of the competition.
- Popularity of Retailer Loyalty Programs
- What Shoppers Value Most in Loyalty Programs
- Consumer Engagement in Retailer Loyalty Programs
- Loyalty Program Shopper Segmentation
- Key Reasons For Retailers to Operate a Loyalty Program
- Market Perspective
Plus more than 30 pages of other key insights, data and charts.