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Power Retail’s Spotlight Series Reports empower e-commerce industry professionals with the insights they need to make better decisions.
Each report is based on nationwide research, with over 5,000 retailer and consumer respondents and addresses a key e-commerce challenge. The series is an invaluable resource for e-commerce professionals looking to stay ahead of the game in an increasingly competitive market.
About this Report
Smartphones take online shopping into every aspect of consumers lives but the role of apps in that process is only becoming clear.
This Spotlight Series report: Retailer Apps – A Shortcut to Sales? provides both insights and guidance for online retailers and whether an app is a good investment for their business. In this report, Power Retail synthesises insights from over 9,710 interviews with online shoppers and Australian online retailers, Power Retail’s exclusive retailer advisory panel, and a review of over 30 published studies. While app uptake is on the rise and loyalty among app users is huge, investing in an app can make it an option to reach out to many.
- Main Uses Of Retailer Apps
- What Online Shoppers Want From A Retailer App
- Leading Retailer Apps
- Shopper Interest In Potential App Features
- App User Segmentation
Plus more than 30 pages of other key insights, data and charts.