Spotlight Series
Sales Events

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Power Retail’s Spotlight Series Reports empower e-commerce industry professionals with the insights they need to make better decisions.

Each report is based on nationwide research, with over 5,000 retailer and consumer respondents and addresses a key e-commerce challenge. The series is an invaluable resource for e-commerce professionals looking to stay ahead of the game in an increasingly competitive market.

About this Report:

Sales events are a massive opportunity for online retailers. Unsurprisingly, survey results show that consumers want ‘big discounts’ and convenience when it comes to shopping everything from Cyber Monday sales to Mother’s Day deals. Beyond the obvious demand for cheap prices however, online shoppers actively tailor their expectations and engagement with different types of sales events, and this presents unique opportunities for well-informed retailers.

This Spotlight Series report: Sales Events – Growing and Evolving, provides online retailers with decision-making insights drawn from nationwide surveys of over 9,700 online shoppers and retailers with a particular focus on how to leverage rapidly evolving sales events formats and increasing shopper expectations.

Report Contents:

  • Key Takeouts
  • Context
  • Shopper Behaviour
  • Shopper Needs
  • Online Retailer Perspectives