Power Retail’s Spotlight Series Reports empower e-commerce industry professionals with the insights they need to make better decisions.

Each report is based on nationwide research, with over 5,000 retailer and consumer respondents and addresses a key e-commerce challenge. The series is an invaluable resource for e-commerce professionals looking to stay ahead of the game in an increasingly competitive market.

About this Report
Sales events are a massive opportunity for online retailers. Unsurprisingly, survey results show that consumers want ‘big discounts’ and convenience when it comes to shopping everything from Cyber Monday sales to Mother’s Day deals. Beyond the obvious demand for cheap prices however, online shoppers actively tailor their expectations and engagement with different types of sales events, and this presents unique opportunities for well-informed retailers.

This Spotlight Series report: Sales Events – Growing and Evolving, provides online retailers with decision-making insights from both the shopper and online retailer perspectives when it comes to sales participation and the maturing events market.

Report Contents:

• Location, Household Type and Sales Event Participation
• Shopper Behaviour
• What Online Shoppers Value at Sales Events
• Online Retailer Perspectives and Preparations

Plus more than 30 pages of other key insights, data and charts.