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Living in a world dominated by price, speed and reliability, retailers often bank on sales events to capture new shoppers, secure loyalty and accelerate growth. Following the pandemic, online shopping has skyrocketed, making it necessary for retailers to adjust and optimise their offering to the best of their ability. In recent years, sales events have garnered massive interest from shoppers, and with consumer behaviour maturing and expanding, it’s imperative that retailers understand what makes a consumer tick. What do shoppers think of sales events? Do they prefer to purchase in-store or online for sales events, and what is most important for consumers in 2021?
The latest Power Retail Talking Point follows the massive growth of sales events in recent years, what drives shoppers to purchase during these events and what may deter them from choosing a retailer. Data from the report is based on a summary of the aggregate market trends over a two-week period across Australia, providing essential insights to ensure retailers and brands are able to adapt, respond and grow during uncertain times.
The Talking Point report spans key areas:
- Sales Event Spend
- Waiting for Sales Events
- Online v. In-Store
- Favourite Purchase Items
- What’s Important for Shoppers?