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As retailers continue to leverage the growth of online retail over the past 12 months, there are pain points that continue to face businesses every day. One of the most significant points that retailers must examine and underpin is cart abandonment. What drives a customer to abandon their online basket? What are the blind spots that retailers are missing when it comes to cart optimisation, and how can retailers fix these issues?
The latest Power Retail Talking Point report examines and underpins the leading factors that cause a customer to abandon their shopping cart online, and how retailers can address the potential blindspots that can drive further growth. Data from the report is based on a summary of the aggregate market trends over a two-week period across Australia, providing essential insights to ensure retailers and brands are able to adapt, respond and grow during uncertain times.
The Talking Point report spans key areas:
- General Factors
- Delivery Factors
- Delivery Cost
- Payment Preferences