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Living in a post-pandemic world has fundamentally shifted the way consumers have approached shopping, both online and in-store. While the majority of Aussies are more comfortable shopping online than they were this time last year, there are still questions that retailers must ask to better understand the Australian consumer. How have comfort levels with online changed in the last year? How have Australian consumer shopping habits changed in the last six months?
The latest Power Retail Talking Point report examines and underpins the leading factors that motivate consumers to shop online, and what may deter them from making an online purchase. Data from the report is based on a summary of the aggregate market trends over a two-week period across Australia, providing essential insights to ensure retailers and brands are able to adapt, respond and grow during uncertain times.
The Talking Point report spans key areas:
- Comfort Levels
- How Online Spend Has Changed
- What Prevents Online Spend