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Influencers have played a major role in the social media marketing strategy of retailers for a handful of years, and as the market matures and ripens, the wants and needs of consumers has evolved alongside it. More recently, the impact of social media on brand awareness has played a vital role in driving new customer acquisition, enhancing loyalty and engaging with customer needs and behavioural change. What role do influencers play in social commerce today? What drives online shoppers to follow an influencer, and what is considered an effective influencer in the post-pandemic landscape?
The latest Power Retail Talking Point follows the maturation of influencers on social media platforms, and how effective influencers can be for online shoppers in the months following the pandemic. Data from the report is based on a summary of the aggregate market trends over a two-week period across Australia, providing essential insights to ensure retailers and brands are able to adapt, respond and grow during uncertain times.
The Talking Point report spans key areas:
- Bargain Shopping
- Number of Influencers
- Purchases Made
- Frequency of Content
- Where Influencers are Found
- Product Categories