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In the few short years that Amazon has been in Australia, it has grown markedly in popularity and size. Since launching in 2017, the perception towards the e-commerce giant has also changed exponentially, but is it considered a category leader? How has its NPS changed in the four years since its launch, and how often do Australian consumers choose the platform over others available?
The latest Power Retail Talking Point report follows the growth and maturation of Amazon Australia, and how far it has come in terms of product offering, popularity and memberships since its initial launch. Data from the report is based on a summary of the aggregate market trends over a two-week period across Australia, providing essential insights to ensure retailers and brands are able to adapt, respond and grow during uncertain times.
The Talking Point report spans key areas:
- Marketplace Memberships
- Amazon’s Uptake
- The Perception of Amazon Australia
- Product Search
- Amazon Advertising