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It’s the phenomenon that has continued to increase in popularity – Money-Back Reward Programs. While somewhat unknown amongst consumers, these programs have developed an increased level of prevalence with online shopping in recent years. What drives a consumer to use some of these money-back reward programs? Are consumers actually using cash reward programs? What incentives can retailers reap from these programs, and what are consumers buying using these services?
The latest Power Retail Talking Point report dissects and underpins the driving reasons why consumers use money-back reward programs, what their preferences are and what may drive them away. Data from the report is based on a summary of the aggregate market trends over a two-week period across Australia, providing essential insights to ensure retailers and brands are able to adapt, respond and grow during uncertain times.
The Talking Point report spans key areas:
- Are Consumers Using Cash Rewards Programs?
- Cash Reward Company Preferences
- Reasons Consumers Aren’t Using Cash Rewards
- What Are Consumers Buying?
- The Incentive to Increase Spend
- The Incentive to Shop Somewhere New
- Coupons & Cash Rewards