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An overwhelming number of consumers turn to their phones to purchase online, but how many use a retailer app? Australian consumers now rely heavily on e-commerce, and as businesses continue to move forward in a digital landscape, it’s imperative that they understand where their consumers prefer to shop. Are retailer apps all they’re cracked up to be? What makes a great retailer app? What might drive a shopper away from using a retailer app? Should your business have one?
The latest Power Retail Talking Point explores the rising popularity of retailer apps, how many apps the average Australian consumer has downloaded on their phones and tablets, and what could drive them away from using them altogether. Data from the report is based on a summary of the aggregate market trends over a two-week period across Australia, providing essential insights to ensure retailers and brands are able to adapt, respond and grow during uncertain times.
The Talking Point report spans key areas:
- How are Shoppers Making Purchases?
- How Important are Apps?
- Hassles for Consumers
- Average Number of Apps
- What Makes a Great App?
- How are Apps Used?