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Cart abandonment is an issue that all retailers face, but what really drives a shopper to close their tab online? As the online landscape continues to flourish and grow, it’s imperative that retailers understand what drives a customer to shop online, and what might cause them to turn away. What is the highest amount they’re willing to spend on delivery fees before abandoning a cart? Do follow up emails actually work? Could poor returns policies prevent a shopper from making an online purchase?
The latest Power Retail Talking Point report examines the main reasons why Australian consumers will abandon their carts online, and what could encourage them back onto your site. Data from the report is based on a summary of the aggregate market trends over a two-week period across Australia, providing essential insights to ensure retailers and brands are able to adapt, respond and grow during uncertain times.
The Talking Point report spans key areas:
- Delivery Costs
- Cart Abandonment – Delivery
- Cart Abandonment – Checkout
- Cart Abandonment – Payment
- Follow Up Emails