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There is without a doubt that the shift to online has been monumental in the last 18 months. As the pandemic accelerated the growth of e-commerce channels across Australia, retailers have found themselves investing further into digital channels. But do Australian consumers feel as comfortable with online? Have their comfort levels changed at all since the pandemic? What are some of the hurdles that they are still experiencing, and how can retailers fix them?
The latest Power Retail Talking Point report investigates the shifts in shopping behaviour in Australian shoppers, and how they have responded to digital shopping experiences. What drives a shopper to choose an online or an offline channel, and what may be the major reason why they avoid e-commerce? Data from the report is based on a summary of the aggregate market trends over a two-week period across Australia, providing essential insights to ensure retailers and brands are able to adapt, respond and grow during uncertain times.
The Talking Point report spans key areas:
- Comfort Levels
- Shift in Consumer Behaviour
- Hurdles to Buying Online
- Online v Offline